How should you begin your real estate agent bio?
With something that gives the reader a reason to keep reading, of course.
And what would that be? Some sort of benefit. Some aspect of your service or your philosophy that sets you apart from the crowd.
Sometimes I just like to see what other people are doing, so today I spent an hour or so browsing real estate websites and reading bios. I found a few that were excellent, and more that were… not.
One site I visited was for an agency with many, many agents. Aside from the managerial staff, every single bio began with "… is a real estate agent with…" Even worse, two in a row continued on with "Let … use her skills and experience in making your real estate transaction as stress free as possible, she is extremely knowledgeable about (name of city), and…"
So – it doesn't matter which you choose – they're exactly alike.
Every other bio on that page followed the announcement that they were real estate agents with their history – what they did before becoming agents. I do believe there's a place for that in an agent bio, as long as the skills tie in with real estate. However, unless that prior experience brings a solid benefit to buyers and sellers, it should be introduced a bit later. (One good example would be that of a former real estate attorney turned agent.)
Browsing more websites, I found dozens of real estate agent bios that began with a statement about the agent's honesty, integrity, and dedication to customer service. Since we all know that even lazy, dishonest agents say those words, that's not exactly a grabber.
On some sites, every bio began with the date when the agent joined the team. Do buyers and sellers care about that? A few were laid out in a resume'/chart fashion. Just the facts, ma'am, and way dull.
If you need to write your own bio, take time to think about how you serve your clients.
What sets you apart? What's an over-riding philosophy or hallmark of your service? If you're not sure, read your own testimonials. What do clients appreciate most about you?
Then, turn that introductory paragraph into a client-focused statement that gives your website visitors a reason to read on – and learn why YOU are the agent to choose.
If you'd like examples, visit my real estate agent bio page. Do feel free to scroll to the bottom and grab a copy of the questionnaire I use. It just might help you see how special you are!
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