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Is There A Risk To "Over Pricing By Under Pricing"?

Reblogger Cheryl Ritchie
Real Estate Agent with RE/MAX Leading Edge www.GoldenResults.com 71785

This is a good post to review. There is danger in underpricing and in overpricing. The mention of games is interesting. I frequently see Buyers steer clear of too many contenders for a home. It is easier to fall in love with one that does not start with a problem...as in paying too much to get it with the intense competition. 

Original content by Gabrielle Kamahele Rhind

With properties listed considerably below comps – and those that get numerous showings the first day on market, Buyers tend to ask several questions such as:

Why is it priced so low – what’s wrong with it?

Do you think we should offer more than the ask price?

What happens if we end up in a bidding war?

First, I hope the list price wasn’t used as a way to generate multiple offer situations – “overpricing by under-pricing” to manipulate a desired outcome.

To help answer buyer questions:

Why is it priced so low - what's wrong with it?  Who knows – let’s go take a look, if you love it, and want to make an offer, do it, and if accepted, a home inspection will uncover if there is anything wrong with it.

Do you think we should offer more than the ask price?  No. Let’s never forget – this was the problem years ago!

What happens if we end up in a bidding war?  You have two choices:  participate in it – or not.

My Buyer did not participate. He bought another home - no games, no manipulations.  Unfortunately for the seller on our first offer, who had five offers and countered with “give me your highest and best” – his home is still on the market because all five Buyers “walked”. 

Food for thought for sellers - when I have a client who writes an offer – it typically IS their highest and their best.  Serious Buyers write serious, strong offers and serious Buyers don’t like games. If you are lucky enough to get several offers - pick the strongest best one - and keep the rest for back up.

Buying or selling Tucson real estate, Mt Lemmon, Tucson bank-owned homes, Tucson rental homes, or Tucson lease option homes? Visit www.KGCPropertiesLLC.com .

                                                 

 

This blog is written with my opinions and my opinions are  presented with accuracy but not guarantees. Please talk to a professional before making any real estate, financial or agency decisions.    Gabrielle Kamahele Rhind - 2014. If you want to reprint parts of this - just email me for my permission: KGCProperties@gmail.com .

 

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Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Gabrielle explains this well.  If you do underprice, you better be prepared for getting really low offers.  People will believe you are desparate.

Jan 26, 2014 08:43 PM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
Good reblog: if the property price does not meet property condition, and market expectations, it will raise questions. And, multiple offers to NOT guarantee a price greater than listing price!
Jan 26, 2014 08:46 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Many smart buyers also do not have the time or tolerance for games - perceived or real.  Good reblog!

Jan 26, 2014 08:54 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Good reblog. There are agents who pride themselves on pricing for multiple contracts. I have seen it backfire.

Jan 26, 2014 11:01 PM