That's right...utter failure. "Sorry, we went with another agent and didn't quite feel confident in your services."
You've seen it, you've experienced it, and I'm sure you've overcome it.
Well, last week the best we had wasn't good enough when trying to get a listing. While losing in anything, especially business, is never fun, I'm always willing to be humble and step aside when bested. You take your losses and simply move on. It's a fact that you need to realize real quick in this industry or you'll never make it.
Those of you who have read my profile most likely know that I'm in this business with family at my side. My Brother with 4 years under his belt and my father Sam Ruta, 30 years experience and successful broker of a 9 office Coldwell Banker franchise, gave, in my opinion, an outstanding presentation of our services to a prospective seller. I'm talking top notch company presentation on Sam's part, followed by my detailed marketing plan which included the use of Real Estate Shows using 80 pictures I took of their property (that's right 80!!!) and a complete overview of the extensive Internet Marketing we offer. I was even ready with FULL MOTION VIDEO for Youtube and other uses.
Everything went well, the sellers seemed to love our presentation, were severely impressed by our marketing plan, and I fully expected to return the following morning to wrap it all up and get the deal. Why didn't we get the deal over that night? They already had a commitment with another competing agent. So...ok..we'll wait kindly. It's a wrap, there's just no way we can blow this.
Yet blow it we did, still completely unsure of how...but we lost it. Early the next morning Sam got a call, we had lost the listing to another agent indeed due to reasons I don't even want to get into. (it's a whole other post) So, when I heard the news I shook my head, took my lumps and threw up my hands.
But....I know you are wondering, and it's probably eating you...."Nick, what in the heck is a /facepalm"
Anyone that has ever played World of Warcraft would know this term quite well....but for those of you who are n00bs, let me explain the overall point of that expression in great detail:
Immediately after losing the listing I kept a watchful eye out for the property to pop up in the MLS system. I just had to see who we lost to. Literally a day after we got the call stating we were not chosen, the listing appeared....
...ugh it pains me to say this, with TWO LESS bedrooms and showing ZERO BATHROOMS.
WHHATT?? Ok I thought, it must be an error and this person will correct it asap.
Nope, many hours go by that day. (oh you bet I was checking)
TWO days go by. (Gotta be kidding...)
THREE DAYS go by. (UNBELIEVABLE!)
I couldn't believe it. How do you NOT catch this as a professional agent? It's a $600,000 listing!!!
On day FOUR the listing was corrected in the MLS. But in my opinion, the magic time had almost gone entirely by. It's extremely important to get your listing in correctly ON DAY ONE to set off all of the immediate auto-prospecting flags which generate emails to every client who may be looking for such properties. Also, anyone searching for that property criteria NEVER SAW IT for THREE FULL DAYS. 3 FULL DAYS that listing was basically unknown in the MLS.
The situation gets better.
Today, 6 days later, I humored myself and looked up the listing again, this time on the agent's actual company website.
Again, we're now 6 days into this since the listing appeared in the MLS. When I found the listing on their own company website, which by the way is a member of a LARGE national franchise, the listing has ZERO PHOTOS. 6 days later...NO PHOTOS.
It's coming people...it's coming....brace yourself...
So next I dig out the agent's personal website information and go surfing for it. Surely this agent wouldn't fudge the listing on their own website???? 6 Days LATER? So I find the agent's site, find the listing, and attempt to view more than the front shot of the house, and am greeted with a POP-UP WINDOW that explains I need to give up all my personal information before viewing any more pictures. That's right....
YOU CANNOT VIEW ANY ADDITIONAL PHOTOS WITHOUT SIGNING INTO THEIR SITE.
Are you kidding me? I'm not stupid, and either is today's consumer...I'll find it elsewhere online!!! Consumers of today WILL NOT give up personal information to look at information they can find on 27 other websites. I'll look for the listing on a competitor site and find the pictures that way you dolt!!!!
Lastly...I looked up the listing on Trulia, Google, etc., you know, the big boys in the game now. Well, guess where the listing points the consumer if they want more information????
BACK TO THE AGENT WEBSITE WHERE I HAVE TO SIGN IN TO SEE PICTURES!??!?!
Enough said...here it is...in all it's glory...

Hi Nick: Gee, if only a little invisible mouse could somehow get a picture of this listing in this seller's mailbox... with appropriate red circles around the areas he needs to know about. Now... where can we find such a mouse ? Hmmmm.