Here's the scenario:  I have a buyer looking for a home in an older area of the city where homes have a lot of character and neighborhoods have done a lot of work to keep that character within the neighborhood.  Listings are few and far between.

So a new listing comes on the market.  Listing agent describes it as a dream come true.  It goes on to describe the home features and it has features we're looking for so we set up a showing.  My client was getting excited because finding a decent listing in this particular area was difficult.  My first clue that something was weird was the line in the description that said "window coverings and hardware not included."  Now, I don't know about your market, but a home that is vacant (and this one was) includes the window coverings, and in any case, the hardware is attached and is now a fixture and should be included (unless the seller wants to repair the holes left when they take it down.)

We get to the house for the showing, notice the beautiful original fixture on the front of the house, the gorgeous brick, and with high hopes, open the door.  The first thing we see when we walk in is . . . a sign telling us who the home stager was along with her brochures.  What?   Am I viewing a home or a commercial.  So now I know why the window coverings and hardware don't stay.  They belong to the stager. 

We walk through the living room (where the pictures on the wall all have the stagers card in the frame) into the dining room and what do we see on the dining table ... more brochures and cards . . . for the stager.  Wait a minute are we selling a home here or the stager's services?  At this point we're annoyed.

We move into the kitchen and guess what?  More brochures!  At this point we have really stopped looking at the features of the home and started making comments on the staging.  With all the stuff she's brought in, the staging has gotten very distracting.  Would I have noticed the stuff if her brochures and cards hadn't been everywhere?  Probably not, but it's so "in your face" we can't help ourselves.  

The bedrooms are next and there is nothing in them.  They are also extremely tiny, actually just small, but they seem tiny because they are empty.  The bathroom is the last room on the main floor and, oh my, more cards in the bathroom.  I have to tell you, while the accessories in the bathroom would look fine in my 7 year old home, they do absolutely nothing for this vintage bathroom.

I understand the goal of homestaging.  It's to help the seller get the home sold quicker at a higher price.  In this case, it didn't help.  The homestager's self-promotion throughout the house was in the way.  Why the listing agent allowed it makes no sense.  Whether the homeowner knew it is unclear since they had already moved. 

And, by the way, no amount of staging is going to cover up the fact that the floor upstairs was put down on ceiling joists and not floor joists and needs to be torn up and reinforced.  That floor was a moving experience and the ceiling below would be also.  But that's why the buyer hired me and not the listing agent. 

 
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9 Comments on Homestaging - Help or Hindrance? You won't believe this story!

MAR
20
2008
140,441 Points 13 Featured Posts
That is crazy.  Yes, put a stack of cards in one tasteful place on an entry table or something.  I think the listing agent would have better spent the dollars on a prelisting home inspection to realize that the floor needed work...
9:43am • #1

Hi Gloria:

I would have to say there is a time and place for staging and it doesn't always help sell the house!  Staging has become more popular, but buyers are getting smarter and they tend to look past the decore in many instances.  I think certain homes need staging and others are better off without.  As far as all of the advertising, I think this particular stager overdid it!!  Shouldn't the staging say it all as far as advertising goes!! 

9:48am • #2
327,659 Points Outside Blog

Hi Gloria,

Great Post, Bad staging experience. I think the listing agent should not allowed that to happen. You are a good agent and I wish you the best.

9:56am • #3
100,908 Points 1 Featured Post Localism Sponsor
I have used professional stagers and my results are mixed. What seems to work the best is pricing a listing to sell. I agree with Melina --- leaving a brochure or card in a discreet location, being blatant is not a successful stager make.
9:58am • #4

Stephanie,  In addition to the buyers getting smarter, I'd like to think that Buyer's Agents are getting better at representing their clients and making sure they see past the staging. 

Melina, This agent has been around for a long time and probably wouldn't do a pre-inspect because then she'd have to disclose the results.

I suspect this was a rookie stager trying to start out in the business.  Someone (not me) should take her aside and tell her this isn't the way to build a business.

10:09am • #5
MAR
23
2008
Gloria-Very interesting post. Seems like the stager didn't have a clue with all the shameless self promotion. I think staging should be subtle and enhance the features of the home. And, I agree, as well that good staging can make a house look better, but, as buyers agents we need to tell our clients to look at the house and not the furniture. This seems like the staging was so over the top that it was next to impossible to view the house objectively, as if the stager were trying to hide things, like the weak floor structure.
9:48am • #6
MAR
25
2008
8 Featured Posts

Gloria,

With the amount of marketing materials in the house, and the shoddy staging, I wonder if the stager traded their services for all the marketing exposure.  What a trip.  It sounds like the stager and the listing agent both lost out on this deal.

10:14am • #7
Rich and Stefan - That's why we believe in buyers having their own representation.  If listing agents will do this to "represent" their sellers, what will they do to "represent" the buyers? 
10:46am • #8
APR
30
2008

 

Gloria,

A great example of staging being distracting to a buyer.

When we were looking at a new luxury home in our market the person I was with was totally distracted by the model homes decor. It made it hard for her to remember and value the real features of the home!

Thanks for the post! 

9:36pm • #9

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Gloria Ruesch Nebraska-Iowa Real Estate Agent

Omaha, NE

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New Idea Realty Services, LLC

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