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5 Ways to Succeed at Real Estate Pay Per Click

Todays post was contributed by Joey Bridges

Real estate pay per click advertising is hated by some and loved by others. I personally love pay per click advertising. I believe that taking out paid ads on Google, Yahoo, & MSN is a fantastic way to generate instant, targeted, and focused traffic to your website. In fact I think there is no better way to generate immediate results then to take out these small ads.

If you have ever taken out a classified ad in a newspaper and enjoyed getting calls to a Google Ads are the new way of classified ads phone number then you will enjoy real estate pay per click advertising. It is the modern day version of a classified ad. In order to have a successful implementation of pay per click advertising there are some definite rules you will want to follow.

Set a daily budget - If you can't afford to spend it make sure that you don't! Google has the ability, as to the other engines, to limit how much is spent in a day. If you can afford $1 a day (like I recommend starting) then put in $1. Don't assume that "Google won't spend it".
Don't pick obvious key words to advertise on - It is easy to pick the keyword of "Santa Monica Homes". That isn't creative and someone typing that in may or may not be looking for a home to buy or sell at the moment. These words will also be more expensive than a phrase like "Santa Monica CA Homes For Sale".
Offer something of value - People are looking for something. You just have to figure out what they want. It is easier than you think though. Are you offering them something of value? Are you giving them the information that they crave? If you match what they want they will click. Free Foreclosure List, Free home list, free list of condos, free market value of your home are great items that home buyers or sellers would be looking for.
Track & Monitor your results - Paid search offers instant feedback. You will either have people clicking on your ads or they won't be. For the early going you will wan to check in at least once a day to see how your ads are performing. Are you getting clicks? What are your clicks costing you? Are you getting leads?
Be Patient - just because the feedback is instant don't expect the results to be instant. Now trust me they will be pretty instant such as 24-48 hours but they may not be within an hour or two. Once you receive the lead the rest will be up to you!

Real estate pay per click is one of the great ways to generate a constant steady flow of quality leads to your website. I recommend starting with pay per click advertising with Google and starting slow. While there are many companies that offer services to real estate professionals to perform pay per click services I believe that no one cares more about your advertising than you do. Take the time to learn more about real estate pay per click advertising and how it can benefit you.

Posted by James and Joseph Bridges on 03/20/2008 11:02 AM

Comments (13)

google adwords, google ppc, real estate pay per click

13 Comments on 5 Ways to Succeed at Real Estate Pay Per Click

MAR

2008

James - Thanks for the information, I have been paying by click, but I think I will look at my adwords based on what you said.

James, that is some good information. I really appreciate you sharing it. Thanks, Royal..

I have been using PPC ads for over 4 years. It is like any other advertising; you have to work the leads to produce results. It's all about prospecting.

Pay per click is effective for some keywords that are hard to get organically on the 1st page. Another thing I do that goes along with having something of value is I have a lot of local events on my web site that rank high on Google because there is not much competition for them. I have all my contact info and featured listings on the page. The leads my not be immediate but they do remember and return.

thanks for the advice....what are the best adwords to use for a given location? Mike

Royal, we are absolutely happy to share, I am glad you enjoyed the post. We will keep hitting the topics of Google Pay Per click and real estate SEO so everyone can get more business :)

Stephen,

I couldn't agree more. Right now, you just don't "click and buy a house" still gotta follow up on the leads. Prospecting off of people who contacted you is certainly a fun way to work!

Mike,

For a given area the keywords that I would recommend looking into starting with would be

[city name] homes for sale

ex:Santa Monica homes for sale

[area name] homes for sale

ex: Bixby Knolls homes for sale - in this example Bixby Knolls is an area within Long Beach

[development name] for sale

one has to be careful to not represent oneself as a builder or the developer but this is a solid way to generate leads

Keywords like "Santa Monica Homes" or "Dallas Homes" tend to be more expensive but if they can be had for cheap enough they are great traffic generators although maybe not as specific as you would want to get.

My brother and I (James) just did a free conference call on Google Adwords. We have it recorded at www.OnlineRealEstateSuccess.com/teleseminar.

Hmm. I had always thought of Google pay per click as way too expensive. I might can afford it that way.

Thanks!

MAR

2008

PPC didn't seem very effective in my opinion. The amount of time required to work the leads is rediculous. Most people are 6-12months out. And you have to stay in touch with the people constantly.

James,

I am still looking for the right combination that works...and I have patience.....

I keep tweeking my ads, and my keywords, and it is starting to pay off.

Thanks for the info! I am thinking of implementing this type of advertising but wasn't quite sure where to begin :)

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