o They’re big. Gen Y ranges from 72-78 million nationwide and 2 billion worldwide.
          o The Web is their playground. They track down their friends on MySpace, they download their songs from iTunes, and they send e-mails from their phones while waiting on line at Starbucks. And, you better pay attention to their e-mails because they expect a fast response. 
          o They buy young. One average, Gen Yers buy homes at age 26, three years earlier than most Generation Xers, according to a Century 21 Real Estate study in 2006.
          o They have hectic schedules. Their lives are a lot busier than their parents were at their age. They are always moving.
          o They do their research. Don’t try to pull the wool over their eyes. You better know what you are talking about, because they will have done their research.
*  Consider using a smart phone to easily send and receive e-mail from the field.
    * Have a great website. It’s a given that young buyers will search for homes online, make sure your site is out there for them.
    * Include tons of photos, virtual tours, and informational resources to help Gen Yers do their research.
    * Advertise listings on Craigslist, which is hugely popular with Web-savvy Gen Yers.