I am in the process of reading the book "Realty Blogging" by Richard Nacht and Paul Chaney.  The overall premise of this book is to "build your brand and outsmart your competition."

A really terrific feature of a blog is that it allows for a dialog between you and a client or prospect to increase your opportunities to build long-term relationships.  "Blogs provide a low-cost, high results to for community building competitive differentiation marketing, sales, customer relations management, media contacts and corporate collaboration."  In effect, a blog is like sending out an email to everyone!

A topic that caught my eye was the concept of "niche" blogs.  As I understand it, niche blogs are "well suited to creating your own market.  These blogs enable you to reach that target market more 's effectively."

I will report more when I get further into the book.

I'd love to hear from anyone who has read the book and learned from it (or not) and of course and comments.

Have a great day!

Laurie