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Mortgage Professionals -- How do you market yourself?

Ihave hit the ground running since the beginning of the year. I try to get to as many networking events I can, selectively joined a couple charitable organizations that I really feel passionate about, and always keep a stack of business cards nearby. I have contacted and met with Financial Planners, Real Estate Agents, Insurance Agents, and Title Companies. My company doesn't do too much advertising, especially for residential mortgages so I have been meeting face-to-face and access my sphere to jump start 2008. We all offer pretty much the same products and I have taken to heart the fact that we have to sell ourselves. I try and learn something new everyday and constantly trying to perfect my craft.

I wanted to blog to see what other people are doing around the nation. How do you distinguish yourself? Do you find a niche that you have more success with than others?

What drives you business?

Posted by Spokane Home Loan -- Casey Brischle -- Mortgage Professional on 03/20/2008 12:41 PM

Comments (4)

mortgage, marketing, selling

Post is included in group: MortgageInterestRates

4 Comments on Mortgage Professionals -- How do you market yourself?

Casey, there is a nice little refi boom happening and maybe one of your title companys can help you compile a list of those that have 2 and 3 year arms. A simple letter and a stamp and we get an extra batch of calls.

03/20/2008 01:07 PM

by Joe Adams (Major Mortgage USA/Branch Manager)

Casey, I do a lot of cold calling on Realtor offices. I also stop by at least three Open Houses every Sunday afternoon. I put together a flyer with some loan scenarios on it, and I also give them a little paper bag with a bottle of water, candy bar, bag of pretzels, and an energy bar, I call it my survival package.

This business is all about Realtor relationships to me, because I get at least 80% of my business from Realtor referrals.

03/22/2008 10:26 PM

by George Souto (McCue Mortgage Co.)

It sounds like you are really hitting all the usual suspects. I have been doing the same and one area that I feel I may be focusing too much attention on is the realtors. Everybody is focusing on the realtors, the realtors don't know themselves how to generate business in this market.Most realtors have a ton of listings but not that many have buyers. One school of thought that is valid is " Buyers are sellers and sellers are buyers" you just have to hope they are buying in a state that you are licensed in.

One thing I have been doing is presentations for equity repositioning. I do it with a partner company who handles the investment side and picks up all the cost for event.

So far, so good

04/03/2008 01:39 PM

by Benchmark Lending / Albanese Financial Group

GREAT IDEAS ESPECIALLY THE OPEN HOUSE IDEA

07/31/2008 05:56 PM

by Whitney Yasso (KEY FINANCIAL CORPORATION)