Mortgage Professionals -- How do you market yourself?

Casey, there is a nice little refi boom happening and maybe one of your title companys can help you compile a list of those that have 2 and 3 year arms.  A simple letter and a stamp and we get an extra batch of calls. 

 

Casey, I do a lot of cold calling on Realtor offices.  I also stop by at least three Open Houses every Sunday afternoon.  I put together a flyer with some loan scenarios on it, and I also give them a little paper bag with a bottle of water, candy bar, bag of pretzels, and an energy bar, I call it my survival package. 

This business is all about Realtor relationships to me, because I get at least 80% of my business from Realtor referrals. 

It sounds like you are really hitting all the usual suspects. I have been doing the same and one area that I feel I may be focusing too much attention on is the realtors. Everybody is focusing on the realtors, the realtors don't know themselves how to generate business in this market.Most realtors have a ton of listings but not that many have buyers. One school of thought that is valid is " Buyers are sellers and sellers are buyers" you just have to hope they are buying in a state that you are licensed in.

One thing I have been doing is presentations for equity repositioning. I do it with a partner company who handles the investment side and picks up all the cost for event.

So far, so good

GREAT IDEAS ESPECIALLY THE OPEN HOUSE IDEA