I love Constant Contact. Its an easy, low-impact way to stay in touch without being obnoxious. Every time I send out a Constant Contact email, I hear from several people (who may or may not be on the market now). Sometimes they want me to research properties for them, but even if they just say "hey it was great to hear from you, glad things are going well -- stay in touch!", I know its one more impression of my name and profession into their minds. Then, when it is time, they will say "I need to get in touch with John".
Thanks for the tip about the Buffini program, Mary. I've always heard his name, but I didn't know there was an ActiveRain group about him and his programs -- I'll check it out!
Jacob, I encourage you to have a multiple pronged strategy for farming your sphere of influence. As easy as email seems to be when you have hundreds (or more) people in your sphere, I submit to you that you will make more money every year calling 10 people on your list than emailing 100 people on your list. Further, I submit that you will make more money seeing 2 or 3 people on your list than calling 10 people on your list.
As such, I suggest emailing/mailing monthly, calling quarterly, seeing yearly. Divide your sphere of influence by 12 and that's how many of each you should do each month. Your sphere of influence is absolutely bar-none the best time investment you can do in real estate, in my experience.
Best success in selling.
Just be careful about switching to referrals only--I know a borker that required all to use Buffini and sales went down for 4 of the agents who used telemarketing, two used FSBO, and the 3rd used a combo....when they switched to Buffiini it probably wasn't his program that was the problem..they probably didn't follow it properly .....
NEW BUSINESS is just as important as referrals and mining your customers. All the Fortune 500 have at least 30% of their sales from new business. Zig Ziglar said in one og his books that the leading cause of failure for sales people is not enough leads...even if you are a half decent sales person..if you have enough leads you will do good and in some cases better than the guy who doesn't have enough leads but has great sales skills!
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