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Mortgage and Lending with www.JakePlanton.com 209327
I am encountering a strange situation.  When I started in this business, I was told make nice with realtors, get a good one to work with, and really develop the relationship.  I did that with one realtor, but was unable to get any business generated.  I decided to branch out a little bit, and make more realtor friends/associates.  Now that I have done that, the first realtor has started to feed me business.  I am putting together a 'constant contact' email newsletter, and I think it would be cool to have the viewpoint of a realtor on it.  So, I have asked the realtor that has been feeding me business to write something up each month to send out in the newsletter.  However, those other realtors (whom I am actually friends with as well) are going to be getting the letter as well.  I do not want to ruin relationships with them; but they are not really producing.  Is there any advice that someone can give me to not make anyone mad, and not step on toes....?  Thanks!
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com
Jacob- who says you have to use the info of the same Realtor every month?  Mix it up, use them all.  One realtor isnt going to be able to support you.  You need to have contacts with as many as possible.
Mar 20, 2008 06:44 AM
Jake Planton
www.JakePlanton.com - Portland, OR
really?  That wont make them jealous?
Mar 20, 2008 06:46 AM
The Entire Team of Price & Company Professionals
Price & Company Realty - Myrtle Beach, SC
I'm with Jeremy... there's absolutely no reason you have to use ONE realtor for every newsletter.  That would, most likely, bore your readers - hearing the same opinion or advice every week.  Change 'em out, and by asking those other realtors that are NOT producing for you, it might be the little boost they need to get more business to GIVE to you.  Best of luck.
Mar 20, 2008 06:53 AM
Matthew Heavener
ERA Heavener Realty Co. - Jacksonville, FL

As a REALTOR I wold not want to be the sole source of leads for someone.  I already have a wife and three kids to provide for and need no other people dependent on me.  I think any REALTOR worth their salt would expect you to cultivate more than one relationship.  Remember the whole eggs in one basket thing.

Mar 20, 2008 07:04 AM
Pam Joffe
Solaris Realty - Tampa, FL

Jacob-  I agree with Jeremy, I would use a different realtor each month, it would flatter them, and who knows if they  will actually write something.

Mar 20, 2008 07:04 AM
Jake Planton
www.JakePlanton.com - Portland, OR
thank you all for your advice!  Multiple realtors sounds good to me.
Mar 20, 2008 07:09 AM
Denise Allen
Resh Realty Group - Chesapeake, VA
Realtor@ Chesapeake, Hampton Roads
Please only use me as I am a producer.  If you forget the other guys when they do get business it won't go to you.
Mar 20, 2008 11:23 AM
John Dirgo
Aloha Coast Realty - Hilo, HI
R, BIC, e-PRO, ABR, EcoBroker, GRI, CRB

If you have not promised the other Realtor that he will be the only Realtor allowed to write articles for distribution, you don't owe the first Realtor anything.  You didn't have to offer him a chance to write the article.

If any of the other Realtors asks why, tell them the truth, but use this version: He and I have worked together on a couple of transactions and we seem to work together well, so I thought I'd give him the chance.

Truthful, but with the subtle message of "let's work together and I might ask you to write an article for me as well."

Its always good to give your readers chances to different viewpoints and experiences by asking different people to write for the newsletter, but remember that its YOUR name on it, so choosing to ask people that you have some professional experience with is not just a good idea, its a potential reputation-saver.  You haven't worked with me, but would you put your name on something I wrote just because I asked? Probably not.  But if we had worked together a couple of times and I offered to write an article about buying property in Hawaii, you'd probably know enough about me and how I work to feel comfortable putting your name on it. Same for the Realtors on your list.

Mar 20, 2008 02:34 PM
Charles G. Hennebeul
AMERICAN CASH SOLUTIONS INC - Melville, NY

I agree with John Dirgo, but personally I would be a little more direct.....this realtor has referred to me some deals...so as a realtor if you referred me some deals and I didn't ask you to be in the newsletter and instead asked realtors that have referred me no business then you would think I am an idiot....

those realtors that aren't sending you any business are certainly not sending you business because of you..you are good looking and full of energy....and its not because of your banks..if you are a bank or a broker/banker chances are you work with the same banks their customers are winding up with!  Perhaps some of these realtors are not producing at all and have no listings!  Perhaps they require kickbakcs but only get one or two listings a year(and I am VERY against RESPA violations even if they an't find out about it-once you lose your integrity you can't get it back).....some agents need to hear of your success story before they take the first jump with you...so my question is....are you using this newsletter to highlight your successful closings on purchases......that seems to be more important than mad realtors that don't even send you business....if they are mad at you then you should be mad at them because everyone knows the loan officers go to realtors for business-not the other waya round....the Top producers won't care..they will be secure with wha they are doing..the mad realtors are mad at themsleves and if anyone gets mad at you then that is downright unprofessional.....Have you asked the broker to do a quick intro at the sales meetings to show them how great it will be to work with you?  Just be aware that some realtors don't really produce at all, some are top producers, some have family members that are mortgage brokers, and some do both and some will work with you despite all this!!!

Mar 30, 2008 01:17 PM