Personal Branding Tips

Marketing Profs wrote an article today about "Three Small Tips to Juice up Your Personal Branding" by Dan Schawbel (Premium access only) that I thought some agents might find helpful.

Basically the 3 tips were:

1. Topic and Name Associations

           Make sure your name and topic are always associated

           Pick domain names with either YourName.com or YourTopic.com

 Align title tag with domain = getting crawled and ranked by the google gods

 Use name and topic in keyword meta tags

 2. Consistent Branding

          Be consistent with everything about you, everywhere

                   Picture, blog, social network profiles, bio, etc.

 3. Be Selective about the Social Networks You Choose

         3-5 social networks are announced EACH DAY

                  Don't be tempted to join very many

                  Doing so presents multiple issues-

Maintenance- how do you maintain a presence on each one?

                              Personal information is open to privacy issues

                  Criteria for choosing

Volume- is the message board active?

Credibility- is the network noteworthy with ‘high profile' participants?

Relevancy- Make sure you fits the networks common denominator

Today's world on the web makes Personal Branding easy, fun and effective if you follow a few common sense guidelines.

Have fun branding yourself!