Luxury Real Estate Branding Tips: Cheers to Cheerios Superbowl Spot!
Sunday Night, as I end my week, it is nice to share a few posts that I enjoyed this past week, some are educational, some are warnings, some are news, and some just make you smile.
Enjoy these, click on the title and leave a note for the original poster, and then have a really good week!
Consistency is the hallmark of building a strong brand. Staying true to your brand values is essential in building a luxury real estate brand. For this reason, we applaud the Cheerio commercial for staying true to its message despite the controversy they generated last year for their depiction of an interracial family. This year, they continued the story as aired today, in the video, above. Love is love regardless what form it takes, it does not conform to artificially dictated standards.
Further Kudos to General Mills, maker of Cheerios announced on January 3, 2014, that is is switching to non GMO oats and sugar(genetically modified organism: an organism or microorganism whose genetic material has been altered by means of genetic engineering.) in its production of plain Cheerio cereal.
In these two instances, General Mills', Cheerio brand has demonstrated its understanding of the Modern Family and has responded to the growing concern of those who want foods to remain whole as nature intended them to be. Cheers to Cheerios for staying true to their brand values!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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