Here I am again sharing my latest "big thing." Since I started blogging in 2009 it seems the Internet is continually evolving. Everytime I turn around the next big thing has arrived. It's hard keeping up and sometimes it's even harder knowing which "big thing" to embrace and which ones to pass by. After all, as real estate agents we wear many hats and don't have all the time in the world to spend on online marketing!
For the longest time now I've had it in my head to try out SlideShare. Just like video marketing it was on my to do list. Now that I've finally gotten round to it I can say that unlike video marketing it's easy to put together. If I'd known how easy I would have done it a lot sooner!
So why bother with Slideshare when there are loads of other options for sharing content? The answer to that is quite simple. It's a great way to repurpose posts. I just take out the bullet points of a post, the "meat" of what I'm trying to convey to the reader and put it in a nice visual format for easy reading. It's a great way to reach buyers and sellers who don't want to plow through a 700 word post to get what they want. (Yes, I'm wordy by nature, my posts are routinely 700+ words long).
You don't need anyone to tell me there are plenty of buyers and sellers who want the information in more detail - I know that, I'm working with a buyer right now who thinks I should write a book! The information we put out there should be available for all sorts of people with all sorts of reading styles. The detail oriented still get the original post - Slideshare is just another way to get information out there is a different format. What's not to like about that?
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