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Really… “What’s Blogging?

By Jon Kolsky

Real Estate Broker/Owner with Kolsky Realty & Management 01311273

February 20, 2014 08:32 AM

Really… “What’s Blogging?

To blog “or” not to blog? Before I tell you what “blogging” is to me, you should know up front I believe “blogging” is a powerful tool, and when done correctly “blogging” drives online real estate consumers to your website and will increase your business! But before I tell why I love blogging there’re a few questions I’ll ask that might help you understand where I am coming from.

Do you have a blog? If the answer is no, I have to ask. Don’t you like branding your name online to the public? How do you get traffic to your website? If the answer is you don’t know, then I have to ask. Don’t you like it when real estate consumers find you online, read your information, ask you questions, and call you up?

Really! “What’s blogging? Over the years I have written times and many things about blogging, in August of 2012, I wrote “be a great blogger” & and just recently I wrote “bloggers open up the right door” both blogs do a good job covering the basic of blogging, although, when it comes to blogging “there’s nothing basic about it”

If blogging sounds a little goofy to you; I get it. I thought “blogging” sounded way too techy for me, but (the funny this is) once I tried “blogging” and saw just how painless “blogging” was, I jumped on the branding bandwagon and have never looked back.

In a nutshell, here it is folk’s! I may sound like a broken record, or I may come off as a little preachy when it comes to the laying out the benefits of blogging. But if you’re not happy about the business you’re doing, or of you don’t want to increase your business, then DON’T blog. If you don’t want to have a trusted real estate online platform for online real estate consumers to go to, then DON’T blog. If you don’t want to brand your name to real estate consumers, then DON’T blog. Clearly the choice is yours to blog or not, & hopefully I made my point & explained my position "on" to blog or not!

***Comments? Questions? Want additional information? Post your comment directly to me online, or please call me anytime!

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William Feela

WHISPERING PINES REALTY - North Branch, MN

Realtor, Whispering Pines Realty 651-674-5999 No.

A lot of people a lot smarter than I have asked me what blogging is and what good does it do.

Feb 20, 2014 08:35 AM

marti garaughty

garaughty.com - Montreal, QC

a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Feb 20, 2014 08:51 AM

Deborah Laemmerhirt - REALTOR® Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman

Keller Williams Luxury Homes International - Brookfield, CT

Luxury Homes,WaterFront,Equestrian,NewConstruction

Hi Jon...nicely put. I think if one would try to write a post they would realize that having a blog helps frame them as the area specialist - and that is what they want to be isn't it? Thanks for sharing.

Feb 20, 2014 09:18 AM

David Shamansky

US Mortgages - David Shamansky - Highlands Ranch, CO

Creative, Aggressive & 560 FICO - OK, Colorado Mtg

I love it and if I didnt I assure you my time would be dedicated elsewhere!

Good post Jon

Feb 20, 2014 09:23 AM

Tony & Darcy Cannon

Aubrey and Associates Realty - Layton, UT

The C Team

Jon, Good post! I need to refocus my energy into writing more blogs! Thanks for the kick start!

Feb 20, 2014 09:53 AM

Chris Ann Cleland

Long and Foster Real Estate - Gainesville, VA

Associate Broker, Bristow, VA

Couldn't have said it better myself. I go through this with new agents in our office twice a month. Still....no one is really taking advantage.

Feb 20, 2014 10:48 AM

Chris Ann Cleland

Long and Foster Real Estate - Gainesville, VA

Associate Broker, Bristow, VA

Featured in the group: BARTENDER, MAKE IT A DOUBLE.

Feb 20, 2014 10:52 AM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

JK - this makes a lot of sense!

Feb 20, 2014 03:12 PM

Jeff Fritzson: Frisco Real Estate Pro

Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX

Your Success is My Focus!

Hey Jon - while you may not see the benefits of blogging right away from a business perspective you sure do see it in your own learning. All the reading and writing you do for blogging comes back to you ten fold in just being a better agent. Nice post!

Feb 20, 2014 10:07 PM

Jon Kolsky

Kolsky Realty & Management - Long Beach, CA

Licensed California Real Estate Broker

William~ I am shocked every time I meet someone in the business that's unfamiliar with blogging... Thanks for the comment!

Marti~ you know I love being featured in "sharp cookie" THANK YOU!

Deborah~ "yes" you are soooooo right! "Blogging" frames us at the local RE pros and brand our name to searching consumers..Thanks for the comment!

David~ you rock! & if I did not believe I'd be gone too Thanks for the comment

Tony & Darcy~ thanks for the awesome compliment, and as always thanks for commenting Here's to igniting that flame...

Chris Ann~ thanks for the feature in "bartender" I love it! & yes what's up with new agents in the business NOT taking every advantage, I don't get it.. Thanks for the comment

MJ~ heck yes

Jeff~ maybe 20 to 30 fold and you are right, it might not happen overnight but the beneficial benefits of blogging are endless..Thanks for the comment!

Feb 21, 2014 01:05 AM

Eric Galuppo

Real Estate Rev - More Leads Means More Revenue

Great post Jon! The importance of blogging is one of the things in business that we shouldn’t take for granted because it can establish our business ‘credibility. Most of customers now read blogs to get the information they need. So if they find your blog helpful, they’ll surely follows you and/or share your blog to their friends via social sites. This maybe the reason your blog will ranked on search engine. This means more traffic.

Okay, this is what I wanted to say. Haha! More traffic -> more potential customers –> more profits

I hope this makes sense to everyone

Feb 21, 2014 10:21 AM

Jon Kolsky

Kolsky Realty & Management - Long Beach, CA

Licensed California Real Estate Broker

Eric~ thanks for the great comment! I fully get what you are talking about bottom line is "name recognition" and "more traffic that leads to more business" GREAT CALL!

Feb 21, 2014 11:41 PM

Carol Zingone

Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL

Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

It really does help you learn more too!

Feb 24, 2014 05:15 AM

Jon Kolsky

Kolsky Realty & Management - Long Beach, CA

Licensed California Real Estate Broker

Carol~ I could not agree you more Thanks for stopping by and commenting!

Feb 24, 2014 08:14 AM

TERI LINDSAY

Reno, NV

STAGELIGHT HOME STAGING CO.

Jon.. I "get it", and I am using blogging "as a tool" to increase ALL my businesses.... it's fun and challenging to find topics of interest to blog about. I like the creative writing challenge of blogging too. Your RIGHT Jon.... it helps with SEO....

Mar 08, 2014 11:15 AM

Jon Kolsky

Kolsky Realty & Management - Long Beach, CA

Licensed California Real Estate Broker

Terri~ I feel you're so right "what a great comment, I love it, thank you!

Mar 09, 2014 01:23 AM