Peeps is 55 years old: Production of one billion per year

This comes under the category of "I wish I had invented it"

Did you know that there are over one billion of the marshmallow Peeps produced each year?  Unbelievable.  49.6 million is sales in 2007.  What can we learn about marketing from this company?  Two things:

1)  Be unique.  There is only one company that makes Peeps...and they've gained market share because they are known for doing something well.

2)  Be consistent.  Peeps customers know exactly what they are getting everytime they open a package of this marshmallow treat.

Peeps facts:

Ingredients:   Mostly sugar, corn syrup, and gelatin, same as most other marshmallow candies. They do have trace amounts of flavoring, coloring, wax, unpronounceable preservatives and such.

Calories:  About 32 per Peep (and can anyone eat just one?)

Colors:  Yellow was the original. Since Peep Season 1998, Peeps are available in yellow, white, pink, violet, and blue. Blue was added for the 1998 season. Violet first appeared in the 1997 season.


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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

 
Posted by Chris Mitchell on 03/21/2008 02:14 PM   Comments (7)   , , , ,  

7 Comments on Peeps is 55 years old: Production of one billion per year

Oh my goodness, a lump of colored sugar and gelatin ... what is not to love. Amazing how some things stand the test of time.

03/21/2008 02:21 PM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )

Chris, great post - trivia, history, and a marketing message all in one "tasty" post

03/21/2008 02:21 PM by Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies (Hoffacker Associates)

I love those peeps....and no, unfortunatley....I can't eat just one.... :) Happy Easter..

03/21/2008 02:45 PM by Konnie McKee Northern Virginia Real Estate (Konnie McKee )

I've always wondered if PEEPS will lose it's appeal as they have started to make a peeps version for Christmas and Halloween and....

Isn't part of the charm and appeal of peeps that they are here and then gone?

03/21/2008 03:17 PM by Ron Tarvin's Katy Agent Team-- Katy Texas Real Estate (Keller Williams Realty Katy@Cinco Ranch)

Wow...Peeps are 55 years old? They don't look a day over 29, must be the unpronouncable preservatives or peepTOX injections.

Regardless they remain an Easter staple. I agree with Ron, part of the charm and appeal is that they are here...and then POOF...the Peeps are gone. Where do they go by the way?

A great marketing strategy is limited editions. Santa Peeps? Pumpkin Peeps? Shamrock Peeps? Something gets lost in the constant availability. Besides...it takes a year to come down from the sugar high.

Happy Easter!

03/21/2008 07:16 PM by Linda Burandt (Keller Williams Integrity)

Peeps- mmmmmmmmmmmmmmmmm!

03/21/2008 11:22 PM by Larry Hultberg Newark Delaware Realtor (EXiT Central Realty Delaware Home Search)

Anyone have some Peeps leftover?

Bob and Carolin - thanks.

Konnie - Happy Easter...and no one can eat just one!

Ron - limited availability is part of the charm.

Linda - Peeps are indestructible...I think...unless eaten!

Larry - Glad you're a fan! 

03/30/2008 01:59 PM by Chris Mitchell (25-8 Marketing)

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Real Estate Media: Chris Mitchell (25-8 Marketing)
Chris Mitchell
Elk River, MN
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25-8 Marketing

Office Phone: (763) 241-1258
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Chris Mitchell is the President and Founder of 25-8 Marketing, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has 20+ years of real-world advertising experience, and understands the marketing challenges of the small business owner.

Chris works with real estate professionals, home builders, and many other clients to help them build their business.

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