This blog post is reaching out to you, the seasoned, real estate professionals. I've only been a real estate professional for about 4 years now. Fortunately, I feel I've been able to experience a wide variety of properties and clients. My highest listing was $1.5 million and my lowest (is a current listing) at $220,000. As of today, I have a waterfront property for $675,000 and the one I just mentioned for $220,000. I must admit, I really enjoy the higher-end listings. For me, in my market, they definitely don't move as quickly as the properties in the $200-400k range. Yet, I find it more fun and interesting to work the "luxury" listings.
Many years ago, I was really into photography. Dealing with properties that are full of beautiful amenities, gorgeous architecture and nice locations, gets me excited to prepare the marketing for the listing. The more affordable listings, usually have the same ol' layouts, yards and details we see week after week.
The high-end listings definitely take more of a cash investment on my part in print material, videos, catered food, etc. but I believe the time and effort commitment is fairly similar to my other listings. I'm at a stage in my career where I'm still very hungry for business and find myself taking on all types of buyers and listings. At some point, I would like to pick a niche market and focus like a laser beam.
So, churn and burn the $200k deals or commit to $1 million+ market??? Do luxury clients frown upon agents that also service the first-time home buyer market?
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