5 Monkeys - Why Real Estate Agents Are Willing To Give Their Listings Away."
Here is an explanation of the why agents aren't more concerned with giving their listings away:
Five monkeys were put in an enclosure with a ladder.
Every time a monkey went up the ladder, scientists soaked the rest of the monkeys with cold water.
After a while, every time a monkey went up the ladder, the others beat up the one on the ladder.
After some time, no monkey dared to go up the ladder, regardless of the temptation.
The scientists then decided to substitute one of the monkeys.
The 1st thing this new monkey did was to go up the ladder. Immediately the other four monkeys beat it up.
After several beatings, the newest member learned not to climb the ladder even though it never knew why.
A 2nd monkey was substituted and the same occurred. The 1st monkey participated in the beating for the 2nd monkey.
A 3rd monkey was changed and the same was repeated (beating).
The 4th was substituted and the beating was repeated, and finally the 5th monkey was replaced with the same results.
What was left was a group of 5 monkeys, that even though they never received a cold shower, continued to beat up any monkey who attempted to climb the ladder.
If it was possible to ask the monkeys why they would beat up all those who attempted to go up the ladder…
I bet you the answer would be… “I don’t know – that’s how things are done around here.”
In the real estate industry, Zillo w, Real, tor.com, Tru lia, Home .com, and many other big money sites with lots of programmers, and even many MLS managers, "are the scientists."
Because there is a high turn over of licensees in the real estate industry, many Agents have been "replaced."
The "beatings" are the blogs, and the "news", and the "trend reporting" from the "scientists" professing and endorsing the giving away of listings to aggregators or a national MLS.
Agents continue to give away their future, because "that’s how things are done around here.”
Agents don't need large sites that agregate information.
Agents need to get their owns sites found more easily - and preferably free.
REindex.com, The Site Enginesm lets the monkeys climb the ladder again.
For listers, by a lister, for free.
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Heath, I love the analogy. The monkeys keep providing the data to Realtor.com for free so they can charge us just to associate us with our own listing. How on Earth did the original monkeys buy in to that concept!