Another Business Booster - How to Overcome Listing Price Challenges

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During a listing appointment, a Realtor reviewed the home's appropriate comparable properties and evaluated the prices of similar homes on the local market. After discussing her findings with her clients, all agreed upon the well-reasoned listing price and marketing plan, and the Realtor walked away with a signed listing agreement. Not long after, the clients' "friends in the business" called and convinced them that their listing price was too low, and that they could do better.

The clients immediately set an appointment with their agent to complain. Rather than get defensive over the undermining behavior, or threaten to take the other agents before her local Board of Realtors, or even defend her price with another review of the facts...this agent leaned back in her chair—knowing the other agents hadn't done their homework—and just smiled.

"Mr. and Mrs. Seller," she said, "We spent a lot of time looking at comparables, as well as other similar listings on the market. After that we agreed to a marketing plan and a price that makes sense. I'm not going to change the listing agreement, but as your agent, I will personally contact your friends and ask them to bring me any interested buyers at that price. If they have one, great!" And she added, "But I think you already know what's going to happen."

Sure enough, the agent called and the pesky competitors did exactly what she said they'd do—nothing! Her clients never heard from their "friends" again. The sellers sold for the agreed listing price and appreciated the great service they received!

Next time you're challenged on your air-tight listing price, don't lose your cool or get defensive, just try this quick and easy script!

Source: ActiveRain

Questions, Comments or For more information you can email Christian Penner at TheMortgageTeam@ChristianPenner.com or visit us online at www.ChristianPenner.com or you can call us directly at: 561-316-6800

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Another Business Booster from Christian Penner - How to Overcome Listing Price Challenges

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Another Business Booster from Christian Penner - How to Overcome Listing Price Challenges