You naturally want to get the highest dollar amount in the sale of your Santa Rosa, CA home. And setting the correct price from day one is the way to make that happen.
Often sellers want to test the waters by listing higher at first – just in case.
Why isn't that a good idea?
Because your home will see the most activity in its first couple of weeks on the market. This is the time when agents with clients who are searching for the perfect home will notice it and want to show it.
Unfortunately, if you're more than a few dollars above market value, those agents will come once and won't come back. The clients who can afford a higher price range will reject it, and the clients who are looking for a home in your correct price range won't see it at all. And the agents won't want to waste their time showing houses that won't suit their buyers.
Yes, you can reduce the price later if the original price doesn't bring offers. But by then the sparkle of a new listing is gone. The buyers' agents have gone on to other things. And even if they do suggest showing your home, some buyers will reject it because it's been on the market too long. It might not make sense, but they'll have a perception that because the house hasn't sold, there must be something "wrong" with it.
The end result? Very often listing too high leads to many weeks or months on the market - and a selling price that is below market value.
When you list your Santa Rosa, CA home with me I'll prepare a detailed market analysis – using the most recently sold homes comparable to yours. Then I'll show you how I arrived at a price, so you'll know you "Got it right the first time."
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