Are there homes for sale in Wayne & Pike County that are overpriced? Yes. There are homes around Lake Wallenpaupack that are listed a good $20,000 to $30,000 (or more) above the prices of similar comparable homesHow To Sell Your Home that sold. There are homes that are priced properly, as well. But the properly priced homes are not the focus of this article.

A while back, I wrote an article titled "The Market Doesn't Care." My point was to try and help you, my readers, understand that The Market is not emotionally attached to your home, it doesn't care about the things that YOU think add to the home's value. The Market only cares about the cold hard facts - what buyers paid for homes similar to yours.

I met with a potential seller previous to writing that blog. He had a beautiful home with a nicely landscaped yard, custom tile and hardwood...but no garage and no basement and only 1.5 bathrooms. Because he had poured so much of himself into his home, he believed that it should be worth at least $425,000.

It was difficult to tell him that the homes selling for that price had two car garages and full, finished basements, with another bathroom and more bedrooms beside. Homes similar to his were selling for about $319,000 or even less. I showed him the comps - I printed them all out for him to see in black and white. I suggested that if he didn't have to sell right now, he should wait for some of his competition to come off the market. If he wanted to sell in the current market, then the price would have to reflect what The Market was telling us.

He thanked me for my time, and said he would probably wait until next year to put it on the market then.

Imagine my surprise a week later to see that very house come on the MLS, listed at $425,000.

As I predicted, the home just sat.

Some agents will tell sellers what they want to hear just to get the listing. Sometimes the agent is really ignorant about the market and has no idea, but usually they take the listing hoping to get the seller to agree to a price reduction later. Some agents are up front about this - they will say "I'll take your listing at the price you want, as long as you agree to adjust the price in 45 days if we get no interest..."

Unfortunately, pricing your home high to begin with and coming down later really ends up working against you. Buyers who are looking in the area keep an eye on new listings and they also keep an eye on MLS numbers and are pretty savvy at guessing how long a home has been on the market. A huge price reduction may stir up some interest, or it may raise red flags: "What's wrong with this home? Why has it been on the market so long? Why is it now $50,000 less than it was two months ago?"

Interest in your home is at its highest level when it first comes on the market. This is the time to nab the buyers who will most likely buy your home. Pricing your home too high will bring in buyers who are expecting MORE from your home than it can deliver, and by the time you price it for your target buyers, they know it's been on the market for months and your home is "stale." They may think you are desperate, and offer a very low price, or they may say "Well, let's wait a little longer and see if it comes down more."

Home For Sale SignSome sellers think that agents who price homes within the market are just trying to low-ball it so they can get a quick sale. Well, that's just silly. If I know I could sell your house for $250,000, I'd be an idiot to tell you to list it at $199,000 so I can get my money quicker - I stand to make MORE money if your home sells for more...don't you think it would be in my best interest as well to get you the highest price?

I shoot straight - I'll tell it like it is. I don't make things up and spout off flowery speeches to tickle your ears and tell you what you want to hear. I back up my statements with the data from the MLS - the market does not lie.

So before you accept someone's suggested list price for your home ask for facts that will support it, unless you want your home to expire unsold, and sit on the market for months and months...if you want to sell your home, price it according to what The Market is telling you.

I'll close with a success story. My buyers just put a home under contract in Wallenpaupack Lake Estates. I've been looking for the perfect home for them for some time - it didn't appear to be possible to find exactly what they were looking for in their price range. Then a new listing came on the market - incredibly, it was a great price.

Was it a steal? No...it wasn't a steal. It was priced at fair market value.

The listing agent was smart and obviously had a really smart seller - because two weeks after it went on the market, we had it under contract.

So while other sellers are waiting for someone to "make an offer" on their overpriced homes, this seller is making plans to move closer to her family in the time frame she wanted.

Pricing according to The Market works. If you want to wait six months, a year, two years - go ahead and overprice it. But if you want to get it sold, then price it right to begin with!

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Karen E. Rice is a real estate agent working in Pike & Wayne County of Northeastern PA in the Pocono Mountains. Lake Wallenpaupack is one of Pennsylvania's most popular destinations for vacations, retirement, and purchasing a home.

 

13 Comments on How To Sell Your Home: Straight Shooting

By the way, the numbers I used when describing my potential seller were changed - they were not the actual figures discussed.  The situation is true; numbers changed to protect the innocent!  :0)

03/22/2008 12:04 AM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


Good post, good points!  Pricing it RIGHT will overcome pretty much any objection....

03/22/2008 12:32 AM by Jonelle Simons (Windermere Real Estate)


Jonelle, thank you for your comment.  Price really is key - as they say "money talks!"

03/22/2008 12:38 AM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


Price is the biggest factor, especially in this market.  But I really did like your list, it drives home that along with pricing it correctly they do need to make it stand out!

03/22/2008 01:03 AM by Tony & Darcy Cannon - The C Team (ERA Realty Center)


I like your graphics and the emphasis on pricing the home to the market!  Good Job on your blog.

This Comment Was Made To The Active Rain Community, A Real Estate Blog, Comment From Delaware Agent , Tom Davis, Dover Sales Agent , Realtor From Harrington ERA Realty.

03/22/2008 01:28 AM by Delaware Homes For Sale:FREE Delaware Search: Delaware Real Estate: Tom Davis (Delaware Real Estate: Delaware Homes: Delaware, Dover , ERA)


Tom & Darcy - thank you for stopping by and thanks for the comment.  I'd like to add that sometimes, pricing it correctly makes it stand out enough!  Ha ha !!

Tom - thank you very much.  The graphics are fun and hopefully help drive the point home - PRICE TO SELL! :) 

03/22/2008 07:24 AM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


Doesn't that just get to you ! Happened to me this week too, past clients. Some agents told them 50K more. Oh well, I wish them the best of luck. Maybe they will be back. I don't know too many sellers that won't try to get more so I do lose out sometimes, but I also recover some the 2nd time through.

03/22/2008 10:15 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor)


Karen...

First I have to chuckle at shooting straight and "Price According To The Market"...

Was that supposed to be subliminal? LOL.

I also wanted you to know that THIS is a wonderful post. So glad I popped in for a visit :)

TLW...ROAR!

03/22/2008 04:23 PM by "The Lovely Wife"...Broker Bryant's Wife... (Co-Owner Tutas Towne Realty, Inc.)


Karen, this is a Wonderful post.  My own sister (in Colorado) did not listen to me on this and listed with an agent who told her what she wanted to hear instead of the agent I told her to go with.  Long story short she wasted several months and is now with the agent her baby sister told her to go with and is finally priced closer to where she needs to be.  It is so hard when the seller is emotionally attached to the property but the bottom line is "the market doesn't care".

03/22/2008 07:33 PM by Marchel Peterson Spring TX Real Estate E-Pro ABR (Results Realty)


So many people price their homes according to what they feel they to "take out" to make it worth their while.  It's so illogical, but so typical.  TO buy the home of their dreams, they need to make "X" on their current home.  You need to sell your home at the price the market bear and THEN decide how much house you can afford. People do not want to hear that though.

03/24/2008 02:02 PM by Ruthmarie Hicks (Keller Williams Realty)


Karen - I have seen this situation so many times and of cours the property just sits.  You gave some great points as to how to successfully get a house to sell.

03/25/2008 06:58 AM by Jennifer Fivelsdal, Rhinebeck NY (Keller Williams Realty)


Karen,

I couldn't have said it any better.  It really is amazing!  I have been telling this ame stuff to a couple people recently, we will see what happens!

John

03/27/2008 09:44 PM by John Hersey, E-PRO Realtor (Prudential Bob Yost Homesale Services)


TLW  THANK YOU!!!  I appreciate you stopping by and leaving kind words.  :)  BTW, did you see I used "crap" in a recent post?  LOL

Ruthmarie - people just don't understand that you can't put  the "cart before the horse."

Jennifer - thanks...and yep, we've got more than a few places on the MLS that just sit and the seller is too stubborn to lower the price.  Oh well..

John - thanks for the kudos - hopefully, someone will see the light! LOL 

 

03/27/2008 11:58 PM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


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Real Estate Agent: Lake Wallenpaupack Pike County PA  Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )
Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice
Paupack, PA
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