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How Will Googles New Look Effect Your Click Through Rate?

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Services for Real Estate Pros with Waikoloa Vacation Rentals

After reading about it for several months, google finally launched its new look.  This new look will more than likely have greater effects than most expect.

In previous years, google has shaded the AdWords space.  That shade has now gone and there is just a small line between the organic and paid search.  My belief is that with this change their AdWords use will go up significantly until more people become aware of the change and understand how organic search is found.

The underlines of the title tags are gone, but I would not think that would effect you much and just gives them the ability to use larger fonts and give it a cleaner look.

Curious if anyone else had any thoughts about the change.

google new look

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Comments (1)

Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I had not given it any thought, but it makes sense. Now Google can sell more AdWords because the consumer may not notice that they are clicking on a paid search. Eventually Google may not distinguish them at all.

Mar 10, 2014 02:15 PM