March 13, 2014
To Our Trusted and Valued Sales Executives and Staff:
I am so proud to announce that we have made the decision to change the brand name we operate under from Prudential to Berkshire Hathaway Home Services.
This change is a true defining moment for our company, as well as, our industry. Berkshire Hathaway is a new kind of franchise built on unmatched leadership, quality, and strength within one of the most successful and respected companies in the world.
“Berkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies; it ranks as No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies in the world.”
The Prudential brand served us well and now it is time to advance to the next level. We have prided ourselves on finding clear points of difference compared to our competition and now we have been afforded a point of different unrivaled by any in our industry. Never before has a real estate franchise been able to offer their sales executives or buyers / sellers the incredible depth of success that Berkshire Hathaway Home Services brings to the table.
As one of the most visible companies in the world that operates in hundreds of industries and employs hundreds of thousands throughout the world, this is truly an opportunity beyond all opportunities. As always, with any opportunity, it is what we choose to do with it that makes all the difference. We have a reputation of success, incredible culture, and great execution and now we have an unparalleled advantage over our competition. I promise you we intend to take full advantage of this spectacular gift we have been afforded.
Thank you for the privilege to share this exciting news with you!
Here’s to an amazing 2014!!