Callers – Green
As your business grows, you will quickly get to the point where you are not able to keep up with all the calling hours needed to call your seller leads, buyer leads as well as your clients/SOI/vendors. You will need more calling hours for your business.
It does not matter if you are doing one, two or three hours of calling per day. If you need more calling hours, you need more calling hours. Stop wasting leads. Get more calling hours. You need green. You need callers.
When I started Best Agent Business, I did not plan on offer calling services right away. After the first few years, it became obvious that everyone was wasting leads. Buyer’s agents were hardly calling leads and the industry needed more calling hours. We added a Calling Team who calls seller leads, buyer leads, expireds, FSBO and clients/SOI/vendors.
We have tracked over 500,000 dials over the last five years. We know calling. Callers are a key vision of the Billion Dollar Agent model. Within the industry, some people call them ISAs or inside sales agents. Callers can be virtual, such as Best Agent Business or an in-house caller (IHC). We will use the term IHC, just like IHA, to refer to an in-house caller.
Big Mistake – Getting a Buyer’s Agent Too Early
The biggest mistake that agents make as they grow is hiring a buyer’s agent too early. They may hire a buyer’s agent before being fully leveraged with assistant help. They may hire a buyer’s agent instead of hiring a caller. If you hire a buyer’s agent and they are not spending three hours per day doing outbound lead calls using a solid system, you hired the wrong person. They may be a showing agent but they are not a viable buyer’s agent.
Callers Call Leads
Callers can be doing the following calling to leverage your time:
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New Leads – They can try to reach new leads two to five times in an attempt to reach them live. If you only are doing one to two dials, you are wasting leads.
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Seller BC Leads - Callers can call the growing backlog of seller leads who are unsure if they are going to sell or they can request a call back in the spring.
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Buyer BC Leads - Callers can call the majority of buyer web leads. This is FUTURE business and calling them monthly will nurture the leads.
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Clients/SOI/Vendors BC - Callers can touch base with your BC contacts on a quarterly basis if you are not able or willing to call. You should be calling the A rated people.
Like this blog? Do us a favor and “like” us on Facebook. Would you like help identifying ways you can improve your Marketing Strategy? Reply to this blog and we can get started. For more information on how Best Agent Business can help you streamline your marketing, time management and many other aspects of your Real Estate Business, subscribe to our videos, visit us at www.bestagentbusiness.com, call (202) 297-2393, or e-mail us at: sales@bestagentbusiness.com.
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