As a real estate copywriter I have clients and newsletter subscribers from across the U.S. and in several other countries.
This January I got curious about where the majority of those agents live and work, so I made two copies of a U.S. map and colored an outline around all the states where the agents I worked for in 2013 live. Then I started with another color to track my 2014 clients.
On the other map I began making marks on the states each time I got notice of a new newsletter subscriber.
And I found something curious.The majority of my clients and newsletter subscribers live in coastal states.
Neither of my maps has any marks in North or South Dakota, Nebraska, Kansas, Oklahoma, Wisconsin, Wyoming, Montana, Kentucky, or New Mexico.
When it comes to newsletter subscribers, I've added more new readers in Australia this year than in many U.S. states - and this morning I added a subscriber in Brazil.
And where do the largest number of clients and newsletter subscribers per state live? California, then Florida, then Texas, on both counts.
Today I did a search here on Active Rain and found that in many of the states where I have neither clients nor newsletter subscribers, there are few, if any, active bloggers.
What's the reason behind this puzzling situation?
- Is there less competition in those states, so agents don't need to work as hard at self-promotion?
- Is it a matter of local custom - the agencies do the marketing and the agents themselves don't?
If it is a matter of price points and agent income I understand the lack of paying clients, but the marketing newsletter is free, so...?
I'm curious - so if you have an idea why this is so, please share.
And... if you'd like to receive my weekly real estate marketing newsletter, just click here. Then click the "Send it" button on the upper left.
(One thing I don't know is if any of my prospecting letter buyers are in those states. So if you're using my letters and you live there, don't feel insulted. I don't get that information when I get notice of a sale.)
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