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Wondering Why...

By
Services for Real Estate Pros with Marte Cliff Copywriting

As a real estate copywriter I have clients and newsletter subscribers from across the U.S. and in several other countries.

This January I got curious about where the majority of those agents live and work, so I made two copies of a U.S. map and colored an outline around all the states where the agents I worked for in 2013 live. Then I started with another color to track my 2014 clients.

On the other map I began making marks on the states each time I got notice of a new newsletter subscriber.

wondering whyAnd I found something curious.The majority of my clients and newsletter subscribers live in coastal states.

Neither of my maps has any marks in North or South Dakota, Nebraska, Kansas, Oklahoma, Wisconsin, Wyoming, Montana, Kentucky, or New Mexico.

When it comes to newsletter subscribers, I've added more new readers in Australia this year than in many U.S. states - and this morning I added a subscriber in Brazil.

And where do the largest number of clients and newsletter subscribers per state live? California, then Florida, then Texas, on both counts.

Today I did a search here on Active Rain and found that in many of the states where I have neither clients nor newsletter subscribers, there are few, if any, active bloggers.

What's the reason behind this puzzling situation?

  • Is there less competition in those states, so agents don't need to work as hard at self-promotion?
  • Is it a matter of local custom - the agencies do the marketing and the agents themselves don't?

If it is a matter of price points and agent income I understand the lack of paying clients, but the marketing newsletter is free, so...?

I'm curious - so if you have an idea why this is so, please share.

And... if you'd like to receive my weekly real estate marketing newsletter, just click here. Then click the "Send it" button on the upper left.

(One thing I don't know is if any of my prospecting letter buyers are in those states. So if you're using my letters and you live there, don't feel insulted. I don't get that information when I get notice of a sale.)

Comments(41)

Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Competition in a high density area, I would image. In a small town, I've found out in my past, it's about personal connections.
Mar 20, 2014 02:55 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lottie - I was curious, so I looked. Now... what should I DO with that information?

Lyn - In comparing what I learned about population trends this week with my own results, I see that themajority of my copywriting clients are in the states that are gaining population. So far this year, Texas and Florida are in the lead.

John - Many of my International subscribers are in Australia and New Zealand - so yes, coastal.

Kathy - That sounds like my neighbor. When his wife had a stroke and could no longer use her computer he brought it over and asked my husband to remove and destroy the hard drive, then he took it to the dump. BUT - when he needs something he still counts on the computer. He asks me to find it for him.

Terry - Thanks, and welcome!

Robert - Thanks to you too!

Patty - It looks like the consensus is: Population.

Shaffer - That makes sense. The slower the connection, the less fun it is to use the computer.

Hella - Now you've got me wondering if agents in small towns send prospecting letters. I know that very few do here in my own small town, but we're always years behind the curve. Since I sold my agency no one does much marketing. All they do is put an ad in the newspaper that says "I'm great. Hire me." Sometimes they advertise individual listings as well. That's where I go to read how "great" everything (yard, kitchen, floor plan, view, fence, etc.) is.

 

 

Mar 20, 2014 03:19 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I suspect it is because fewer people live in those states and in local communities Realtors do not have as much competition.  Personal Connections are probably more important than marketing efforts.

Mar 20, 2014 04:05 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gene - I expect that is the general feeling. What they don't know in those small communities is what can happen when do start marketing. I opened a new office which was #6 in a town with a population of 1,500 and total population in the county of about 25,000.

Word around town was that the other brokers said they'd have me out of business in 6 months. Instead of that, by the time I sold the agency, most of them had quit.

Because we marketed, within about a year and a half we were responsible for more than 50% of the "sides" transacted within our territory. And believe me, that pie chart went into our monthly (mailed) newsletter.

Mar 20, 2014 04:15 AM
Anonymous
Nora Sims
I live in Arizona and can assure you that in my community, competition is high. And, yes, I do post personally written newsletters and blogs. I simply didn't know that there was a service that can do editing work on my work. My editing is done by a dear friend who is a wiz at it and we trade services. He edits for me, I provide him with real estate help as he needs it. For us, it has become a win-win.
Mar 20, 2014 08:45 AM
#26
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nora - There are all sorts of people who will do editing work for you. But you have the best situation, being able to trade services with someone you know and trust.

Mar 20, 2014 08:57 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Someone else commented on what I was thinking when I read this post.  The population centers are coastal, right? Have a nice day!

Mar 20, 2014 10:48 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Marte and this is an interesting question, and VB does his share of blogging at ActiveRain and the Las Vegas areas. Your post has been featured to the group:

EXPRESS WITH WORDS AT ACTIVERAIN

VB ;o)

Mar 21, 2014 02:11 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gary - So, more people = more agents = more agents who do self-promotion.

Thanks Vegas Bob. Yes you do, and a few others in Nevada are marketing as well. I recently wrote a whole website full of pages for someone in your vicinity.

Mar 21, 2014 03:56 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Marte, I dunno about Kansas.  They are weird in that state.  

But one interesting thing, while my broker does a tremendous job of promoting the brokerage, the agents also do a great job.  Having grown up in the midwest, and run away from home to the east coast while still in my teens, I just think that people who live on the coasts have a little more on the ball.  

Oh, except for basketball!  Go Wichita State!

Mar 22, 2014 11:03 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hi, Mart!  Just wanted to let you know that I included this post in today's Last Week's Favorites.

c

Mar 23, 2014 12:02 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Marte, I love doing studies like that. They normally deliver a conclusion, but sometimes, like this, the conclusion isn't obivious. It will be interesting to hear other's thoughts.

Mar 23, 2014 12:29 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Marte, that's unique - may be, coastal people read more than others? And having more subscribers from Australia this year - well that's a good news!

Mar 23, 2014 01:44 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Patricia - My firstborn child would agree with you about people on the coasts. He escaped small town Idaho for the Seattle area and loves telling me how superior it is. (My younger son disagrees.)

Thanks for including me in your favorites!

Praful - I'm always startled by out-of-country subscribers, and was more startled when I had a client in Singapore. I've done several web pages for him over the years and it isn't easy because I don't completely understand how they "do real estate" in Singapore. (And he's not good at answering questions.)

Mar 23, 2014 01:53 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Perhaps it is the size of the market in the states you don't have many subcribers in? Just a guess.

Mar 23, 2014 02:20 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Stefan - One of these days I'm going to see if I can learn how many agents there are in each of the states. It would be interesting to me to know.

Mar 23, 2014 03:01 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Very curious Marte. I'm getting ready to send out my expired letters this month. Fingers crossed!

Mar 23, 2014 12:55 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Donna - I'll cross mine too! I hope you have success beyond your wildest imagination.

Mar 23, 2014 03:40 PM
Michele Webler -Farm and Ranch Specialist
Idaho Real Homes LLC - Rathdrum, ID
Serving North Idaho and E. Wa

Interesting food for thought.  It would be interesting to find the number of agents just for the sake of knowing.  I just assumed i was the slowest one getting on the blogging/internet train.  Good to know there are others that haven't even gotten to the station yet.  

Mar 24, 2014 12:19 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michele - Good to see another blogger from Idaho! You're definitely not the slowest - in fact, you may have just become one of Idaho's leaders.

Mar 24, 2014 01:54 AM