It's said that beauty is in the eye of the beholder. Each of us sees the world through different eyes, don't we? So of course, we each view it differently.
The same holds true for buyers for your home. The buying public comes from every conceivable walk of life, and each individual is looking for something special. Some buyers look for convenience in a home, some look for beauty, and some for practicality.
B
ased on their own set of life values, buyers each have a different yardstick by which they measure your home and the final price they would consider paying for it.
Real estate agents understand the many variations in buyer personalities, and can provide you with an accurate picture of your home's likely final sales price. Then, by applying that price to your home, your agent can locate the most likely buyers.
Your agent will show you prices at which similar homes have sold, and will be prepared to discuss the features your home offers that would be attractive to the many available buyers. By creating a marketing plan which accents your home's strong points, your agent will position your home so that it attracts buyers who are likely to be a good match. 
Pricing and presenting your home favorably are just two of the benefits you receive from the agent with "20/20 perception."
Jay Burnham, VP
Coldwell Banker Residential Brokerage
Beverly, Massachusetts
Direct: 978-233-2828
http://www.northshorerealestate.com/
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