"Where can you innovate more quickly?" asks former Realtor.com President Errol Samuelson. He answers his own question: "Zillow. Mobile is a big interest of mine. Mobile is where Zillow is the strongest. If you want to innovate with Mobile... Zillow is where it's going to happen."
In response, Move, Inc. has filed a lawsuit against Zillow and Samuelson in the Superior Court of Washington State. The lawsuit charges breach of contract, breach of fiduciary duty, and misappropriation of trade secrets.
What does this mean for Real Estate Brokers and Agents, especially for those Real Estate Agents who are members of the National Association of Realtors (NAR)?
Zillow is pulling far ahead of the once dominant Realtor.com. Internet and Mobile traffic analyses show that consumers prefer Zillow, along with the real estate website Trulia, to Realtor.com. Key Industry Players like Errol Samuelson see this consumer preference, and are acting accordingly.
If Realtor dot com becomes a 2nd or 3rd tier website, if its Search Results fall to page 2 or 3 of Google and Bing Search, Realtor dot com may become irrelevant.
Zillow's hiring of former Realtor.com president Errol Samuelson - along with the additional "poaching" of Realtor.com Vice President Curt Beardsley - has ignited a firestorm in the Real Estate Community. Where will it all lead?