The Purpose of Effective Personal Promotion

The Purpose of Effective Personal Promotion

“No one lights a lamp in order to hide behind the door:

the purpose of light is to create more light to open

people’s eyes, to reveal the marvels around.”

Paulo Coelho, Brazilian Lyricist, Novelist

As I see it . . . . . . .

The purpose of effective personal promotion

The purpose of effective personal promotion is to create a public image for yourself . . . . your services . . . . And or for your products that you offer to a target market that would most likely will use your services.

Your public image is a snapshot of who you are . . . . and the services you offer . . . . and why a potential customer would want to do business with you.

When you personal promotion is delivered with a clear and consistent message to your target market you will create positive brand awareness for your services.

Good personal promotion sells the potential customer to contact you and opens the door to business opportunity for you.

The purpose of effective personal promotion is to keep your name in front of your target market . . . . To create a professional image and to set the expectations for the services that you’re potential customers would be comfortable with. It also should also encourage your target market to contact you . . . .  and to do business with you.    

©2014 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author