Tips for Writing an Effective "About Us" page or "Realtor Bio"

Here's a few pointers for writing the About Us page or Realtor Bio page of your website. If you have any other thoughts or suggestions, please let me know. Thanks!

• Remember your audience. Use the word "You" more than "I"
  
• Write to 5 different personas; don't leave out anyone
  
• Keep use of the word "I" to a minimum
  
• Keep it brief and to the point
  
• Chop the content up into paragraphs (large paragraphs don't fare well on the web)
  
• Use bullet points as much as possible (people scan the web, they don't read it)
  
• Use personal pronouns
  
• Be conversational and avoid business jargon
  
• Use short words; avoid long hard to scan words
  
• Use short, choppy sentences
  
• Tell why you are different or better than your competition (What makes you stand out?)
  
• Include a photo of yourself winning an award or similar
  
• Be humble, stay away from superfluous sales jargon that may raise a red flag
  
• Give facts about yourself
  
• Don't ramble
  
• Tell the benefits of using your company or your services
  
• Tell personal info, but keep it brief and put towards the bottom
  
• Put your credentials, Awards and Affiliations on the About Us page in bullet points
  
• Edit your work for grammar and spelling errors
  
• Use keywords every once in a while to attract search engine crawlers and traffic

Real estate websites by Jenna Ryan at The Marketing Shop.com