The art of branding. We all know the importance of this vital step in our real estate careers, but rarely is it evident. A simple way to figure out if you have created a brand is to ask yourself how do consumers identify with your services?

Are you the condo specialist? Do you work a specific niche area? Do certain demographic groups identify with you more readily? Are you an active member in your community?

If you have a hard time figuring out how the public recognizes your name or your company name, then you need to re-evaluate your branding scheme. I love the guys over at Wow Branding, they have set the bar for a lot of major companies and within their site you can find some good advice. Click here.

A brand represents the image you want people to perceive you by, the qualities they will identify your name with. The branding process is repetitive by nature, and over time if you relay the same message while sticking to it, you will make your mark in the consumers mind.