Last week I had a listing appointment. When I arrived, the owner said he wanted me to establish a realistic price to SELL it and not set an inflated price to get the listing.    

He said "you're going to get the listing anyway".   He's been a builder in the area for a long time and knows some agents use that tactic.  Truth is, a house is worth what it is worth to a buyer (not the agent)... unless, of course, the agent intends to buy it.  If an agent does take a listing then offers to buy it, you can be sure they set the price too low!

Even though our market is still one of the strongest in the nation, he knows the inventory has grown and the market is not in the frenzy it was a year ago. So, we talked about that.

I recommended a price based on comparable inventory and sales. His reaction was "you couldn't build this house for that AND we're giving the view away free".   So, what is a view worth if we price the home then add for the view?  He wasn't rude or obnoxious about it, but when it came down to the reality of setting the price (and discussing net proceeds) he just wasn't quite ready for it.  

We did come to agreement on a price. It's high quality construction home (excellent builder who built for his own primary residence) in a good location with a truly fabulous panoramic view of the valley and river.

We will have our REALTOR open house this week and get feedback.  If we don't see some action in the next 2-3 weeks, we will re-evaluate the pricing.  

For customized real estate service contact the TOP Team:
Carol Williams  TopTeamCarol@gmail.com
Shelley Granger  TopTeamShelley@gmail.com

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