I learned a valuable lesson with Facebook ads. As I had some free ad credits to use, I thought I would increase my page likes so that I could interact with more Realtors. As a RealEstate Virtual Assistant my Facebook page offers a great variety of articles and resources as well as Top Producer 8i tips all designed to give my clients a leg up on the competition.
I carefully went through the steps to choose my target audience and set my ads to start. Once the page likes started rolling in I was dismayed to see just who had liked my page. These folks weren’t Realtors; they weren’t even adults in some cases. What in the world Facebook? I contacted Facebook twice and did not receive any response aside from “we will get back to you.” I couldn’t believe how horrible the lead quality was. I also could not understand why these people would even like a Real Estate Virtual Assistant’s page about Real Estate when they were not in the industry.
After doing some further research I came to the conclusion that, unless they are genuine, Facebook page likes are detrimental and counterproductive to what a business is trying to achieve. As an abstract artist you wouldn’t want Facebook fans who hated abstract art because then every painting and post that you shared on your page wouldn’t be of value. No one would interact with your posts and you might as well be swimming against the current. As a Real Estate Virtual Assistant I provide a service to Realtors and to keep my page visible to them, it has to be a page that they get value from.
In closing, it’s not the quantity of likes it is the quality of likes and the service that you provide.
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