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Marketing Is What We Do...We Often Need Assistance To Keep It Fresh!!

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

We are all in the business of marketing.  Whether we are real estate agents or home inspectors, we need to find the right people who will direct business to us.  Once we find them, we need to attract their attention long enough to read what we have to say.  This describes online and offline marketing.

As a marketing agent for a team of real estate agents, it’s my job to provide the marketing pieces that will make my phone ring.  It’s the job of the marketer to make it happen. 

Marketing materials need to be refreshed.  Just as the market is continually changing, so too do our marketing materials need a make-over.  Potential clients need to see something new and energizing.  They need to understand that marketing is the key to their success as well as ours, and a new look in marketing materials will give them that understanding.

I focus on marketing, but there is a need to utilize the keen mind and thoughts of others when it’s an effort to recharge and revitalize.  ActiveRain provides that opportunity for each of us.  I’m in the process of revamping our team brochure, and I decided I needed some new ideas. 

A quick email to our own Marte Cliff, copywriter, and it was done within a few days.  The finishing touches of photo placement and background color will be done by my marketing department.  I will post the final product soon.

Take advantage of what we have available to us at our fingertips.  There is talent here.  We are a group of professionals who can be of great assistance to each other.  Saving time and producing a new marketing material with a refreshed look and flavor is a blessing.  Think about hiring a professional to do what they do best.  Marte Cliff was my choice, and she did a fantastic job.

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments(39)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Joanna.... it was such a pleasure to do so... she produces quality content...and her ideas are wonderful....I

Apr 07, 2014 10:44 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Ritu...the one good thing about marketing is that it can be done from anywhere....you might want to touch base with Marte to see how she can help you....

Apr 07, 2014 10:45 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. How smart. No one can do it all so relying upon the expertise of others is something we can and should all do when we can learn something new. Suggested.

Apr 07, 2014 11:15 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Sheila.... Marte is the expert.....she did a great job....

Apr 07, 2014 11:19 PM
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

I'm always looking for new ideas. That's why I'm on ActiveRain! 

Apr 07, 2014 11:25 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good decision to be here, Marc....

Apr 07, 2014 11:37 PM
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

Marketing is a wondeful word, it measn something diffrent to everyone who reads it. !!

Barbara hit the nail on the head, at least one of the heads of marketing, it can be done from anywhere.

We all have to decide how we best use that advice, " from anywhere " ?

It's easy to just bomb out material and hope some of it actually sticks to the people we want it to and then we hope thay actually get back to us and then maybe, just maybe, we can provide a service that they want and they become that elusive, much sought after, " client ".

New ideas, better ways to reach out to people and tell them your story, make sure they see and hear you message, are all part of that process we start to label as " marketing ".

Just because we are speaking, does not mean anyone is hearing us !!

Great post Barbara. 

Have a great day

Bryan

 

Apr 08, 2014 12:36 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I good reminder to us all. I had a designer redesign my website. Even though the content was relativiley the same, the change was amazing and worth the time, effort and money. We had a photo shoot so it was fun too. 

Apr 08, 2014 12:44 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Bryan....marketing is a full time job.... it takes full focus and a clear head...when the fog sets in, it's time to get assistance from another professional to get you over the hump....that's what I did and it worked well... it was done efficiently and quickly....I now have new content and I'll end up with a new look....I'll get plenty of mileage from this decision.

Apr 08, 2014 12:45 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Dana.... sometimes it doesn't take much change to make "the change"....

Apr 08, 2014 12:46 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara - Thank you for all your kind words. I'm sitting here all by myself and blushing! I really enjoyed writing for you - you're one of those "dream clients" that make things go smoothly.

Thank you for everything...

Marte

Apr 08, 2014 01:32 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Marte.... you did a great job, and I plan to use you more often.... I can focus on creating postcards and leave writing content for marketing materials to you....you will make my life easier.

Apr 08, 2014 01:36 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Barbara,  Knowing who to go to is the key and it sounds like Marte Cliff is great at what she does, and of course you are great going to her.

Apr 08, 2014 01:41 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Will .... she IS exceptional at what she does.... if I have confidence in her ability, and I'm a marketer, that must mean something....

Apr 08, 2014 02:00 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

So true, AR is an ENDLESS source of ideas, info and inspiration!  Hey look, the "i's!"

Apr 08, 2014 02:18 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Catherine.....I noticed the "i's"...

Apr 08, 2014 02:22 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Barbara, you are so right about marketing, but with a very talented step daughter who happens to be a creative designer and web master, it gets a little easier for me. I just use you and the Active expertise for ideas. 

Apr 08, 2014 02:41 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Ed....you've been blessed to have a web master and creative designer in your corner.... good for you....

Apr 08, 2014 02:43 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Barbara,

Yes, it is a very important idea to keep materials fresh and current. Great reminder.

Have a happy day -
Lynn

Apr 09, 2014 08:48 PM
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

I agree Barbara, Marte does a fantastic job !

Marketing is a full time job, fail to market properly and you have failed at everything else. 

Apr 25, 2014 08:15 AM