A newsletter is a critical component to boosting your sales for several reasons.
- Cost - You can get low cost and no cost newsletters from several online sources that contain built-in content or you can build your own.
- Up-to-Date Information - You keep your contacts updated about what's going on in your company and target market.
- Dazzle 'em with Brilliance - You have a lot of valuable information and experise to share with your target market.
Here's four crucial things to consider when creating your newsletter:
- Stay Focused on Your Readers - The contacts in your list are there because they have contacted you about your services at some point or have opted in via one of your online subscription forms. To keep them interested and engaged in your newsletter, make sure that it contains information relative to your business. For instance, as Realtors®, your newsletter should contain content that the average homeowner or home buyer would be interested in; market statistics, rent vs ownership, the value of using a real estate professional, new listings in their area, latest market statistics, etc.
- Presentation Counts - Articles should be well written and content should be checked and double-checked for grammar and spelling. Just like a holey t-shirt is never going to be classified as "business casual", a newsletter with misspelled words and improper grammar will never be considered professional.
- Facts are Powerful - When writing an article, consider adding links to your fact's resource. This can include trusted news outlets, online magazines, websites and your blog. This will add credibility to your newsletter and help your readers see that they can trust the information you've provided. Bad and inacurate facts can result in many unsubscribes.
- Not for Solitation Purposes - Be careful about using too much advertising on your newsletter. A newsletter that is self-focused will be viewed as just another solicitation. Consider any of the how-to webinars you've attended that turned out to be nothing more than a web-o-mercial. I doubt you have attended any more webinars given by that particular company. The best way to "sell" to your newsletter readers is by using a subtle approach.
Now that you know the critical things to consider when writing your newsletter, here's a few resources to help you easily get started.
Newsletters Article Information Resources
Newsletter Platforms
Happy Newslettering and Sales Increasing!
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