Why is Real Estate and a Bird Stuck in a Building Sometimes Similar

Why is Real Estate and a Bird Stuck in a Building Sometimes Similar

Yesterday I was in my local market which has high exposed ceilings with skylights. I saw a flash of something go past me and after watching a few times I realized it was a bird. The bird was stuck inside and didn't seem to know how to get out. The skylight looked to be closed and sealed and I am still not sure how he even got inside. I finally got a clear picture when the bird rested for a few seconds.

So while driving home and thinking about the poor bird, it reminded me of real estate and how agents sometimes get stuck in the building meaning we try something; farming, bus stops, mailers, signs, websites, etc and get stuck here doing the same thing. If it works great but if it doesn't, why keep banging your head against the wall or the window in this scenario. Many times in marketing we have to sign a contract for a time (year) so when the contract is ready to renew we need to consider if it was worth our money. Are you getting a return on your investment (ROI) or should you move on and try something else?

I am all for “BRANDING” but sometimes you have to tweak what you do if something is not working. Do not throw money away year after year. I think in sales, we have all done this once or twice and it also like the Lottery and gambling. You think if you just keep doing it, eventually it will pay off big. Maybe or maybe not! 

Thanks for Reading my Blog

California Real Estate Agent- Kristin Hamilton BRE# 0142357, Women's Council of Realtors- Inland Empire; San Bernardino, Highland, Redlands, Loma Linda, Colton, Yucaipa, Rialto, Fontana, Grand Terrace, Rancho Cucamonga, Upland, Chino, Riverside, Montclair, Calimesa, Beaumont, Moreno Valley, Palm Springs, La Quinta, Palm Desert, and SB Mountains and other cites too.

Homeowners. Please call me for a Comprehensive Market Analysis to assist you with marketing your home for sale and getting the best price possible.Buyers, if you are planning to purchase real estate, let me assist you in finding the right home.

This post was authored and or picture was taken by Kristin Hamilton. ©2013, All Rights Reserved, This content may not be reproduced or reprinted (Except for ActiveRain Re-blogging) without express written permission of Kristin Hamilton, Keller Williams Realty, Redlands, CA. 

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