By results. Two words that tell it like it is and like it isn't, clearly, precisely, and are not a respecter of persons, places, business or things either. You either have something that produces or it does not produce. Your loving it has nothing to do with it. Its really whether the end user loves it or not
UNTIL WE KNOW WHAT WORKS...
Try everything. Experiment. Monitor, tweak and reassess always being aware of how your services or products come across and eventually land. The business cliche of "better, faster and cheaper" is not a cutesy saying. It is based on the law of returns, competition and whether you will be around and for how long. Its a freeway and speed matters here.
THE WEEDING PROCESS
You see the other guy is doing this too. If for no other reason, that should compel us all to stay on the cutting edge of what we are doing and those that don't, weed themselves out. I have used the example being available more often than not to make that point....read on please
MY EXAMPLE REMAINS CONTROVERSIAL BUT MAKES THE POINT
The differing camps as to whether to answer the contact constantly and always versus the time off folks, gone for the weekend, the I will get back to you people and the please leave a message groups goes on and on. All I know is when I answer and keep answering, it works. It is when I stop that it doesn't work. That's all I know
DAILY VERSUS YEARLY
One thing that has helped me take the stress out of having to do a certain amount of business via daily expectations is that you can wait until the end of the year and add that total up. It will tell you whether you are doing this for fun, profit or fighting a losing battle. Keep score by end of year math. Adding up the feast and then subtracting famine... equals profit
YOU CAN CALL ME.... PROFIT & LOSS
Many businesses check in quarterly so that they can do projections and if the projections are negative, then do something about it so that the following quarter and the one after that performs better. Then, they keep score at the end of the year. It's called Profit & Loss any which way you do it
SCORE-KEEPERS...Results don't lie and lack of results don't lie either...
Comments(0)