A Home Stager's Job Requires Telling Sellers What They Need To Hear
Good Idea for Stagers AND Agents.
Sharon has good instincts when it comes to the roles of the staging professional and the real estate agent involved.
Just as agents may succumb to pressure from owner/sellers to list a home for sale at an unreasonably high price, the stager may easily "over do" preparing a home for sale.
One thing for sure, when agents simply accept that all homes for sale must be staged, it makes one wonder who their client really is.
The big difference between staging and listing is, of course, that stagers are paid all or almost all of their fee up front. Agents must perform before they collect a dime.
That simple fact may determine how hard an agent petitions for staging a home, even one that would benefit.
HOMEFINDERS.COM HELPS HOME BUYERS.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, serving home buyers in Loudoun County, VA.
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For many reasons real estate agents often hesitate to suggest necessary improvements to sellers. Whether it's a fear of losing the listing, avoiding an awkward conversation, not wanting to embarrass or insult the homeowner....they make the decision to keep silent.
Keeping silent is not in the best interest of the sellers.
Many times, prior to a Home Staging consult, I've been asked by agents NOT to bring up a certain needed improvement. The agent tells me the seller won't make the change....the seller doesn't have the budget.... or the agent has already suggested it and got a negative response.
When I'm asked by an agent not to mention something, my reply is "sorry, that's not how I work". It's my job to tell sellers what I know could cost them a sale....it's not my job to tell sellers what I think they want to hear.
Home Stagers don't keep information to themselves when it comes to improving a listing. Home Stagers point out any and all needed improvements, no matter how large or how small. Ultimately, it's up to the sellers to decide which improvements they will make. It's THEIR decision, not mine, and not the agent's.
Don't underestimate the power of explanation....informing sellers WHY a change needs to be made and how that change could directly effect their sale will usually result in the seller taking the necessary action.
Time and time again I've had surprised agents tell me that their sellers replaced the carpet or painted all the bedrooms or removed the excess furniture after I had explained the reasoning behind it.
It's been my experience that sellers will do what needs to be done if they understand the value in doing so!
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New Hampshire Home Staging FAQ
Professional Home Staging in New Hampshire
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