An advertising suggestion that makes alot of sense (simplify....)

Recently, I asked for friends to review my website...(because yesterday I didn't know what a webmaster was...today I ARE ONE!!)  A comment that came from my brother was about "Branding".  He stated that he saw me shorten my business name to initials only in places throughout the site and that he thought this was a wasted opportunity to remind my customers of my company name.  I was impressed with this as constructive advice that seemed so obvious I was embarrassed I hadn't caught it myself.  What is it about being too close to the project?  I confess that my website is not the finest I have seen, but given the budget constraints of a slow cycle, I think it's not half bad...Here's the change I made:  

From this: Car Sticker        To This: Car Sticker 

 

"A Quick Note"

www.aquicknote.net

 

 

 

5 Comments on An advertising suggestion that makes alot of sense (simplify....)

Shannon,  I don't know how many times I let someone proof read my stuff and they find mistakes.  Or I read my blog after someone makes a comment and I find an error.  I guess it happens to us all.

03/25/2008 07:03 PM by Jimmy McCall~Clarksville's Mortgage Consultant (Legacy Mortgage Services, Inc. ~ Clarksville, Tennessee)

That is good advice. I often find myself substituting initials for my websites full name. Thanks for sharing. I'll have to be more careful.

03/27/2008 10:59 PM by Brad Mills (MyNotarySource.com)

Hey Brad!  Good to hear from you guy! Congrats on the new baby!! 

I just joined your Ning site today...didn't even know you had one...hope your biz is picking up too!

Take care!

"A Quick Note"

03/27/2008 11:14 PM by Shannon Ziccardi ("A Quick Note")

Thanks Shannon! I'm trying to get a burp out of her right now. Business is slow but I'm hopeful!

03/27/2008 11:27 PM by Brad Mills (MyNotarySource.com)

A website is a work in progress and labor of love.  There is a saying we have here at needAnotary; a mistake is only a mistake when and unless you refuse to correct it.  When you find a mistake or something that gets in the way of the customer's experience, fix it quick.

Sometimes your excited and in crank mode and stuff kind of slip through a crack, but when you find it or when someone brings it to your attention, just excerpt some elbow grease and make it happen to improve the experience for your customer or add consistency to establishing your brand.

03/28/2008 09:57 AM by Find a Notary Public | needAnotary (QEC Internet Services)

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Notary: Shannon Ziccardi ("A Quick Note")
Shannon Ziccardi
Lake Forest, CA
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"A Quick Note"

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