
For over 35 years, this movie line from The Godfather has stood the test of time: “I’m going to make him an offer he can’t refuse.”
It is one of the greatest movie lines of all time. And it begs another advertising teaching moment - What makes a great marketing offer?
A great marketing offer has four distinct components...
Be as smart as the Godfather: Read the 4 specific components of a great marketing offer at Chris' main blog here



