"With an internal linking strategy and the creation of a collection of text links to other pages within your site, you make it likely the Googlebot will become more and more interested in your Blog. The text you bury a hyperlink in, which points to other pages you've written, is very important. Often referred to as ‘anchor text' it tells Search Engines what you are linking too, so avoid burying links in generic copy and instead use highly relevant keywords & key phrases. Very much like with traditional journalism, where an effort is made to introduce a reader to good sources of information, search engines are crawling for newer and better sources of information. So, you should link to them..." including your own:-) - For more detail Read on here
Chris
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