What's It Take to Be a Successful Agent These Days? Don't be a clown
What's It Take to Be a Successful Agent These Days? Don't be a clown
Sounds pretty simple, right? But if it were that simple, we wouldn't encounter so many of the aforementioned clowns as we go about our daily business.
Above, we have serial killer John Wayne Gacy as Pogo the Clown, TV's Bozo the Clown, The Simpsons' Krusty the Clown and two guys known as Shaggy 2 Dope and Violent J that comprise a group known as Insane Clown Posse. That's Mr. 2 Dope on the left, for all concerned.
All of these guys were (or are) successful in their line of work or pursuits (yes, even Gacy was successful in becoming one of the most prolific killers in our nation's history)- but how would a sales deal with any of them work out?
This is an eclectic group of clowns, to be sure- but your everyday agent clown isn't much different. One can (and should) do the best they possibly can for their clients in every deal and circumstance- but negotiate in bad faith? You're a clown. Broker who treats their agents unfairly- showing favoritism to some, unfair practices to others? You're a clown, too.
Experienced, high-earning agent with a big ol' team who can't be bothered with lending a bit of expertise and guidance to those new to the business? Here's your red nose and big, floppy shoes.
You see, "successful" isn't really something you do- it's something you are. Same with clowns- "clowning around" isn't something they do, it's who they are. While they're great to have around at times- heck, circuses would stink without a few good clowns and McDonald's wouldn't quite be the same without its Ronald- but can successful agents be clowns as well? Not a chance.
Word of mouth is a powerful thing, and word going 'round that you're always a pain to deal with will result in less folks wanting to deal with you. Being a broker that's not supportive of and fair to your agents will lead to less agents wanting to work for you. Being a greenhorn who refuses the advice and counsel of well-meaning, established veterans will quickly result in those veterans getting tired of offering you anything.
All told, there's no place for clowning around in the real estate business. Nope- to be successful, the make-up has to come off- 'cause Homey don't play that.
What's It Take to Be a Successful Agent These Days? Don't be a clown
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