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Selling Outside Your Geographic Comfort Zone--What Would You Do?

By
Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

I'm a big believer in stepping outside your comfort zone.  The familiar rut of the same old, same old, can stymie my enthusiasm very quickly.  That's one of the reasons I enjoy my real estate career after years on the job.

On the other hand, I never want to compromise the best interests of my clients due to my stepping out of my comfort/expertise zone.  I have a "What would you do question" for my peers:

A long-term client wants me to represent him in the purchase of a luxury home in a coastal community about two hours from Palos Verdes.  Years ago, I worked with a developer in the same coastal community, and am familiar with the area in the sense that I know my way around and have decent knowledge of home values in the luxury neighborhoods.

I'm considering taking on the task by visiting the community and attending a few broker and public open houses on the weekend, plus joining the local MLS.  After following what's happening in the local housing scene for a few weeks I believe I will be sufficiently versed in value. The wishes of my client and the purchase price are tipping the scales toward saying yes to my client and the time it will take to educate myself about values, best locations etc.

 

What would you do?

Comments(51)

Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Norma, you have to ask yourself some questions first. Are you willing to drive two hours to meet with a home inspector or an appraiser? Are you willing to drive two hours to do an open house? Are you willing to drive two hours to ________? I think it is in the best interests to refer them to a trusted agent and ask the agent to stay in the loop.

May 26, 2014 09:39 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

For clarification, I will be working with the buyer to purchase, not taking a listing which, in my opinion, would be much more difficult to service.  This buyer will breeze into town, expect me to have half a dozen of the best estate homes in his price range lined up for him to preview, then decide if any meet his criteria for his home away from home.

May 26, 2014 10:34 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Long term client is the key phrase. There's already trust. Take the job.

May 26, 2014 11:12 PM
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Irvine Realtor®

I would represent them if they were clients, and specifically asked me to represent them.  But that's the only time I'd do it. 

May 27, 2014 12:01 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Roll up those sleeves and carpe diem....

May 27, 2014 12:09 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I would be reluctant to represent a buyer if it is in a different county than the one I work. I'd lean more towards taking a listing in a different county than a buyer, but two hours away would be too difficult to service so I wouldn't do it. Representing a buyer in the market condition it is in today probably could work out, in my opinion, since homes are not exactly flying off the market, but you know what SoCal traffic can be like. Best of luck, 

May 27, 2014 02:05 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I use referrals when it is outside of my own comfort zone. Nothing better!

May 27, 2014 06:45 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I know my area well.  I'm also licensed in 2 states.  That said, I don't hesitate to refer to known experienced agents.

The key here is "what is my comfort zone?"That's quite different from market area..

May 27, 2014 08:11 AM
William Johnson
Retired - La Jolla, CA
Retired

Hi Norma, Only you can answer the question and I think you know he answer. Represent your client. A good professional can handle whatever they need to. 

May 27, 2014 04:26 PM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Good morning Norma,  my clients' best interests come first. However, I have gone out of my comfort zone on more than one occasion for long-time clients who have asked me to do so.   They trusted me and knew I would be honest with them.   I think you should do it as long as you don't mind the ride, which it sounds like you don't.   Your client has faith in you.  That says a lot.  

May 27, 2014 09:04 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

There are pros and cons to moving to far afield from one's geographic area. Obviously the personal pros to grown in knowledge is a big plus. But one thing I pride myself on is being able to provide my clients with the best possible information to make decisions and it could be hard to live up to that in an area one doesn't know. I'd probably share the business with a local expert.

May 27, 2014 09:32 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Norma, I don't ordinarily list far outside of my local area, but I do sell homes that are, as we say in DC, beyond the Beltway.  Today we have the tools to help us do our homework.  With the help we get from Google Maps, virtual tours and navigation systems while we're out previewing, I think we can do a fine job for our buyer clients. I'd say go for it.  You can probably do a better job with your skill and experience than 90% of the local agents.

May 28, 2014 12:33 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

This morning one of the motivational snippets I read began with, "Maybe comfort zone is just another word for danger zone."  It went on to say we must not allow ourselves to become complacent.  I think he was speaking to me.  ;)  Today, I will join the MLS for the area and begin my professional odyssey of stretching and growing--I'm simply not the complacent type, and I'm still hungry enough to look forward to the adventure and challenge of adding a new area to my work zone.

May 29, 2014 12:53 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Norma, good for you!  I think it's a great idea to stretch yourself, and you'll do a great job for you clients.

May 29, 2014 11:55 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hey, Norma!  I included this post in today's Last Week's Favorites post.  And Happy June!

May 31, 2014 11:59 PM
Rob D. Shepherd
RETIRED - Florence, OR
RETIRED

Seldom do I wander out of my yard. Refferalls make me better money with no risk.

Jun 01, 2014 01:22 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Norma, you are doing the right thing by acquainting yourself with the area. It's your commitment that will help your client win!

(And frankly, in this age of Internet, there is no secret! I work demographic niche and work in about 40+ towns, and yes, expert at it, too!)

Jun 01, 2014 05:54 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Norma

This is one of those IT DEPENDS questions. I think that in many cases going outside your geographic area is not representing the interests of your clients appropriately, for a host of reasons, and a referral is better. 

Given the scenario you are describing it could work, provided the client clearly understand and agrees with the pros and cons of your representation, and you really do know the market well enough. Partnering with an agent who is willing to do so and is qualified could be a good solution. One has to think about the time involvement with inspections and such.

Jeff

Jun 01, 2014 12:19 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Norma, I hope by now that you and your client have found the right property. If not, you will. As a side not you demonstrate your true professionalism by questioning this relationship and them the courage to do what you need to do. 

Jun 01, 2014 04:36 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Thanks for all the comments and opinions. Like everything, there are pros and cons to be considered.  Fortunately, I have plenty of time to do my homework as my client won't be in town until late summer.

Jun 04, 2014 12:18 AM