The key to a successful auction depends on effective advertising and promotion. The Auction marketing plan is always carefully analyzed and an effective and creative advertising and promotion program will be prepared and directed to as many potential buyers as possible.
Publics' relations campaigns can be extremely effective for our clients. A single campaign can deliver many thousands of dollars worth of publication space for an Auction event in national, regional, and local newspapers in addition to coverage in other media, such as radio, television, and internet. In addition, public relations press releases are perceived as third party endorsements of the event, adding to its credibility. A public relations campaign brings increased attention to the Auction from an independent perspective.
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