The Open House has come a long way! We’ are finding that our clients are generating tons of Buyer Leads and actual Offers b
y holding Open Houses! Whether you hold your own listing open or have a colleague host it for you, there are so many little things you can do to ensure success!
Here are a few tips that we have shared with our clients over the years …and few that we’ve learned from some of the best agents around the country!
- Post your Open House on all major public sites including your MLS, Zillow, Trulia, Realtor.com, your website or blog and your Facebook business page!
- Use your iPad as the “Registration Form! Get the Open House Pro App! (not for Androids)
- Hold an Open House right after work or during lunchtime on weekdays. Downtown condos are ideal for Lunchtime Open Houses!
- Set an unconventional time frame from 10am to 6 pm. If the homeowner is out of town, this is ideal!
- Serve easy to eat snacks that come with individual wrappers. Provide iced tea and lemonade in the summer; tea, coffee or cocoa in the winter; and warm apple cider in the fall. ( imagine the aroma of that warm apple cider wafting through the house!)
- A highrise, lakeside, mountaintop or any other property with an amazing sunset view is a great candidate for a unique Happy Hour/ Sunset Open House
- In warm weather, have some extra water bottles on hand. Better yet, have some made up with custom labels.
- Put an “Open House” sign with day/time in the yard several days in advance. (this is a no brainer!)
- Get your Name and your Listing out there! Put out 30+ directionals from the main highways/interstates to your listing. (if your county/city allows)
- Invite a mortgage professional to attend and prequalify buyers.
- Put your feedback form on a clip board for attendees too carry with them as they go room to room and give their comments!
- Create a Slide Show with pictures of the local area and the house to play during the Open House.
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