Special offer

What Eliot Spitzer Can Teach You About Listing Photos

By
Education & Training with Staged4more School of Home Staging

(this is a guest post for 3 Ocean Real Estate Blog)

Unlike Hollywood, sex scandal is not a career launcher for politicians like Eliot Spitzer, now former New York Governor and someone who had single-handedly tanked his own career.

First of all, he is no Paris Hilton. People don’t want to link him with a sex scandal. Second of all, there is a drastic difference between his political image & persona comparing to his exposed image, unlike Paris Hilton who has at least been very consistent in her image as a party girl. So it was not a huge shock that Paris made a sex tape somewhere.
Eliot Spitzer, right, apologised to his family

Eliot Spitzer, right, apologised to his family for “private failings” [AFP]

What does that have to do with Real Estate & Listing Photos?

Like someone in the limelight, your listing needs to present a consistent image front and back, inside and out. In a competitive market, your buyers are critical and they will be picking your listing apart. Also with the ease of internet shopping, it is very easy to overlook your listing while someone else’s looks much nicer and easier on the eye.

I see many MLS photos that present an inconsistent story that does not tell the story of the house.

Let’s look at some real MLS photos I recently pulled off the web: (Read the rest of the post over at 3 Ocean)

Posted by

 


Cindy Lin, Founder + General Manager
Staged4more Home Staging & Redesigns
www.staged4more.com
Direct: 650-293-7458
Office: 650-589-8875

As featured and seen on HGTV, San Francisco Chronicle, San Mateo County Times, CBS 5 News, Forbes.com, Examiner.com and many other notable presses and publications.

Proud winner of Sam Walton Emerging Entrepreneur Award, Make Mine A Million, CSP Green Business of the Year and finalists to Innovator of the Year, Stager of the Year Awards from Real Estate Staging Association.

*PSSSS... Want a little saintly help? Check out our sister company EcoJoe, the Original Eco-Friendly St Joseph Home Selling Kit www.ecojoekits.com ; www.facebook.com/ecojoe

Comments (5)

Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Cindy, the listing agent(s) that submitted those photos would have done the seller a favor by leaving some of them out.  Additionally, the sellers need some guidance about preparing a home for sale!
Mar 26, 2008 09:18 AM
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor
Too funny - !  Its a pet peeve of mine as well - how some realtor's take photos....Really lets try and show our listings in the best 'light' possible....while still giving an honest portrayal!  lol
Mar 26, 2008 09:24 AM
Esther Diaz
Diaz Designs - Los Angeles, CA

Hi Cindy,

Thanks for the post.  I love the editorials...very entertaining.   

Mar 26, 2008 01:03 PM
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Cindy, great post!  I don't think it can be stressed enough about the importance of having good looking MLS photos.

Mar 26, 2008 03:49 PM
Rosario Lewis
DDR Realty - Newburgh, NY
GRI, SRES - DDR Realty - Orange County, NY
I am surprise by buyers who consider looking at homes despite awful photos. Maybe it is because awful photos seem to be the norm.
Mar 26, 2008 10:46 PM