On my to-do list this week is updating my email signature (to include my blog here, among other things) – I can’t help thinking that now’s as good a time as ever to refresh my image via email. To do that, I turned to social media coach extraordinaire (and the voice behind BHG Real Estate), Rebekah Radice.
There are other reasons beyond mine to spruce up your email marketing. Maybe you’ve noticed a drop in your subscribers. Or you’re finding your subject lines are code for “delete”. How can you make your emails worth opening – and more importantly, worth someone’s time?
If you don’t know where to start (or if you’re not sure you even need an e-overhaul), Rebekah suggests exploring these questions:
Have you added all of your contact info, including social networks? (Check.)
Are your emails personalized with the recipient’s name? (Check.)
Does the design match your personal brand look, feel and overall style? (Check.)
Are your emails permission-based? (Check?)
Looks like I've got a little more to add to my to-do list!
_____________________________________________________
Need quality content for your emails? Try Pop-a-Note, a “set it and forget it” approach to drip campaigns.
Related:
Finding the Sweet Spot of Email Frequency
As Market Recovers, How Agents Need to Approach e-Marketing
The Easiest Ways to Improve Your Email Marketing (And Why It's So Hard)
The preceding was adapted from RISMedia.com – original content can be found here.
Comments(7)