I have been restless all night thinking of ways for all of us to be able to reach out to each other and grow. I would love to see A "Staging Advocacy Group". All Staging venues should be represented in this group. I think that there is a STRONG need for this type of forum which includes all STAGERS regardless of affiliation. I have had the opportunity to speak to hundreds of Stagers across the US and Canada and they want an organization that they can look to for support with their businesses, education, networking and referrals and they want a forum where they can speak freely about challenges and issues related to their businesses. Can you imagine how much we could do for this industry by banding together? By banding together we will provide what is needed in this industry and all of us will be the ones to do it.
- All Staging organizations will have representatives serving as leaders on the governing board of directors for the "Staging Advocacy Group".
- I see a "Staging Summit" which is a convention where all groups are the Stars of the Convention. The convention that will showcase ALL of the arms of the Staging industry. I would like to see each of you as a featured speaker at the convention. A networking session would be included where, along with vendors, you all have booths to promote your Staging Training and products. This will give you one on one time with people considering a Staging career or further education.
I truly believe that all of us at this point in the evolution of Staging are playing a pivotal and positive role in the creation of this industry. Leaders in the various segments of the industry should find ways to work together to improve the industry, namely setting REAL measurable standards, and creating UNITY. We all are enhanced by standards of practice. But who will set them? I say it should be those of us who are in the evolution of the industry in its early years. There is enough business out there for all of us to prosper and I believe as united team we can do more for the Staging industry than we can individually. I believe we are allies and resources and should not be viewed as competition.
If we join together we can become an unstoppable force in taking an industry to the next level. I would love to see this association or advocacy group end up functioning like Women's Council. I have been with WCR since 2003 always serving on their board and chairing events. I love it and I think if we could all do that for our specific industry we would all benefit.
Shell Brodnax, President/CEO of the Real Estate Staging Association (RESA) and Staging Career Center
The Real Estate Staging Association (RESA) is a member governed trade association for Home Stagers.
The Staging Career Center- Making the Right Choice, Just Got Easier! Home Staging Business Coaching and Forms
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