Special offer

creating a formal association or group

By
Home Stager with Real Estate Staging Association

 I have been restless all night thinking of ways for all of us to be able to reach out to each other and grow. I would love to see  A "Staging Advocacy Group".  All Staging venues should be represented in this group. I think that there is a STRONG need for this type of forum which includes all STAGERS regardless of affiliation. I have had the opportunity to speak to hundreds of Stagers across the US and Canada and they want an organization that they can look to for support with their businesses, education, networking and referrals and they want a forum where they can speak freely about challenges and issues related to their businesses. Can you imagine how much we could do for this industry by banding together?  By banding together we will provide what is needed in this industry and all of us will be the ones to do it.

  1. All Staging organizations will have representatives serving as leaders on the governing board of directors for the "Staging Advocacy Group". 
  2. I see a "Staging Summit" which is a convention where all groups are the Stars of the Convention. The convention that will showcase ALL of the arms of the Staging industry. I would like to see each of you as a featured speaker at the convention. A networking session would be included where, along with vendors, you all have booths to promote your Staging Training and products. This will give you one on one time with people considering a Staging career or further education.

I truly believe that all of us at this point in the evolution of Staging are playing a pivotal and positive role in the creation of this industry.  Leaders in the various segments of the industry should find ways to work together to improve the industry, namely setting REAL measurable standards, and creating UNITY.   We all are enhanced by standards of practice.  But who will set them?  I say it should be those of us who are in the evolution of the industry in its early years.  There is enough business out there for all of us to prosper and I believe as united team we can do more for the Staging industry than we can individually.  I believe we are allies and resources and should not be viewed as competition.

If we join together we can become an unstoppable force in taking an industry to the next level.  I would love to see this association or advocacy group end up functioning like Women's Council. I have been with WCR since 2003 always serving on their board and chairing events.  I love it and I think if we could all do that for our specific industry we would all benefit.

 

Posted by

Shell Brodnax, CEO of the Real Estate Staging Association (RESA)

The Real Estate Staging Association (RESA) is a member governed trade association for Home Stagers. 

 

 

Staging & Design Network Home Staging Industry Leader of the Year 2011

Stevie Award Finalists Best Executive Finalist 2010

Stevie Award Finalist Best Executive 2009

Central Valley Women’s Council of REALTORS® Business Woman of the Year 2007

                                                                                               

 

Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Shell, Calie has come to a crossroads in her staging career that needs to addressed in our organization...how to go from stager to business owner with stagers as employees. There should be a business plan available, a blueprint, how-to's, who to go to, what one needs, financing, legal advice. So when someone like Calie Waterhouse has a opportunity like she does, she can take the next step with confidence knowing that she has access to the resources she needs. What do you think?
Feb 14, 2007 03:23 AM
Kimberly Wester
Valparaiso, IN

The one thing I have noticed a lot is the need for legal forms - in triplicate.  It is difficult and expensive to have them created, so a source for that would be great.  Just as all agencies have those available to their agents, most of us would appreciate those being available to us - through local chapters, of course to coincide with state laws, etc.

just like Joni mentioned, advertising to promote staging in general - not certain schools.  Just like the Realtor campaign that promotes using a liscensed realtor - not one affiliated with a specific group.

Feb 14, 2007 05:44 AM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

WOW this is so awesome! I love teh brainstorming!!! can't you just "see" it happening?? I am visualzing it. I know the realtor assocaitions have stores etc. We could have forms, marketing materials and general information promoting staqing in an online store.

 can you add to this list/

Services Stagers Need

U-Hall Discount For SCC Members

Insurance Commercial and Business

 

Legal Zoom

Marketing Materials

Discounts

Marketing Ideas

Business Identity

Greenery

Legal Forms

Feb 14, 2007 01:23 PM
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!

National and local seminars with the SBCA

Insurance information

Employee info - 

resale liscense proceedures

Financing options 

Feb 14, 2007 01:58 PM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

Great Sheron

I actually have been working on some insurance. But wow semianrs with SBCA that is awesome!! Chapters could have a busienss resource meeting and invite the SBA. I can get the resale license info no problem. Financing do you mean as in business loans?

 

Shell

Feb 14, 2007 02:26 PM
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Yes. Situations like Calie could use financial consultation for growth management, sba loans and what is available to women in general not excluding men of course but what options are out there. Also marketing strategies in a booklet form than can be followed step by step...not just "well you can go to title companies and say howdie" type genra but real step by step building techniques. Tomorrow I will go through some of the bookmarks I have and see what is missing. 
Feb 14, 2007 03:24 PM
Calie Waterhouse
Chandler, AZ
Community Builder
WOW - this is amazing.  It proves that we are a community...more than just a village.  I'm impressed with everyone's generosity of ideas.  If I can be of service from Arizona, just let me know what I can do.  We're ready!
Feb 15, 2007 02:24 AM
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!

Calie - were working hard on finding ways to avoid roadblocks for up and coming stagers and rearranges. There are many plateaus in our business as you can attest to. What we need are your NEEDS in detail form so post away.

Stage it forward! 

Feb 15, 2007 02:29 AM
Minnesota Home Staging Firm, Minnesota
Minnesota Home Staging Network~ MN's Top Home Staging Firm - Inver Grove Heights, MN

Shell, What can I say, you just ROCK!  Love the idea/concept./vision. If there is anything I can do to help get something rolling, please shout.

Calie, How exciting for you. Please DO keep us updated on how things go. We may be in the same boat soon ;) 

Beth
________________________
Founder & Co-Owner
Stylish Transformations
A Real Estate Home Staging & Model Home Furnishings Company
web:    http://www.stylishtransformations.com/
email:  info@stylishtransformations.com

Feb 15, 2007 12:34 PM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

thanks Beth my gosh, you just made me smile.  What kinds of things would you like to see out of an association?

Shell

Feb 16, 2007 12:43 PM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

If an association is formed do you think it would be bennificial to create a Continueing Education System similar to the Cont. Ed system for RE agents?

Seeking further education is critical in a profession in order to keep your "tools" sharpened.  By learning more you grow with the industry and are not left behind in the times.  By forming a designation it creates a standard, gives pathway for stagers to take in order to earn a designation based on participating in continueing education.

If this were to happen the "association" would have to form a Cont. Ed. Program and would have to assign credit hours for each staging course. Providers can also form mini-workshops and online webinars for cont. Ed credits. The stager takes these courses and provides document and an applicaiton to the assocaiton and the association grants a "designation to that Stager when they have met the criteria.

The designation would require  X amount of Credits earned in order to receive it.  This is a way to offer a designation that is earned by taking more classes or workshops, seminars etc.  this is something everyone can work towards.

I used to get a course approved for Cont. Ed Credits for Realtors. I know how all the states work and the system in general and the concept can be duplicated for our industry.

We could call it exactly what you said Karen, Knowledge is Power the KIP designation and its fitting because it represents more education. 

Anyone have any thoughts on establishing a Cont. Ed. System?

Feb 24, 2007 01:53 PM
Cheryl Reynen
Set The Stage - Comox Valley, BC
Set The Stage - Comox Valley, BC

I dont agree with continuing ed - I have so many annual fees that need renewal - business licencing for 5 cities in my local website hosting and domains - not to mention all the annual tax paperwork.

I think that if professional home stagers want to continue their education and keep on top of their game - they will, if not they wont be very successful - but I dont really want it mandatory, or scheduled - that is why I am my own boss - I do things when I want to or when I can.

Staigng is a creative field and personally i think we all have training - but not so much that we have lost our own unique styles. I prefer to develop my style and skills on my own - that is how I set myself apart in my area.

I read the post about the continuing ed killing the industry and I really, really dont want to see that happen! If this is where we are heading - let me know now so I dont renew my business licence. Dont we all have enough government regulating everything we do? isnt there enough red tape and laws 'for our own good' ? Shouldnt we all just operate our business and industy with ethics - ethics that we all live by everyday anyway?

Feb 24, 2007 04:25 PM
Cheryl Reynen
Set The Stage - Comox Valley, BC
Set The Stage - Comox Valley, BC

I do like the idea of an association in the us and canada - with local chapters, the members should all volunteer to contribute to advertising and education for the public and realtors.

There is power in #'s that will get results - without mandating all the regulations and red tape that just makes it harder to do what we love - staging.

my passion is for design and decorating - not for administering a certification program - or sitting in courses for continuing eduation - all that takes away from my time with clients and would be one more direction Im pulled in (I am a wife, mother and business woman for 2 companies).

Sorry for this additional post Ill stop now... ;)

Feb 24, 2007 04:39 PM
James Frazier
James Frazier Personal Development Coach - Rockford, IL

If you start continuing education requirements and large dues...you can count me out. Maureen has already alluded to my post but, at the risk of drawing too much attention to myself, I do encourage everyone thinking and working on this "association" to read it. National Home Staging Standards, Certification, and Spaghetti   These types of organizations have a way of becoming more about control and internal political power than they are about what they started out to be. Unless you address this issue in the beginning and create mechanisms to prevent it that is usually how they end up, as "Grand Falloons" to quote Kurt Vonnegut.

I am all for said association as long as it is about ethics, public education, and industry promotion. I have no interest in an association that tries to regulate, or require continuing education. We are not Doctors here folks. I would also want some mechanism built in from the start that limited individual power with in the organization. I think we have much to learn and appreciate about the benefit of organic organization and free  flow of ideas from our experience on Active Rain.

Feb 25, 2007 02:01 AM
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!

Hey Shell - Rules/no, standards/like what? Support/who is going to be on the other end of the phone?

I like the idea of

  1. organizing resources for members to access and use at a national level.
  2. I like a central web presence for stagers to belong to.
  3. Sell ad space to national service providers to pay for the web presence
  4. I do not like the idea of more spaghetti, or another notch on the belt as some kind of qualification that says you stage a certain way
  5. I would like to see the name of the staging company after the stagers name, not where you went to school. That would be like Shell Brodnax Harvard Yale
  6. I like the idea of a logo for the unity of stagers to be present just like the Chamber of Commerce. I like the structure of the chamber more than real estate groups.
  7. I like the idea of organizing local chapters for monthly gatherings inviting service providers, stagers, agents, to join and participate in.
  8. I like Active Rain and would like to see if AR could be a gateway to the association somehow. Once a new member has been in AR for awhile they learn how to share what they know freely and I think that could be lost.
  9. I agree with James
Feb 25, 2007 02:19 AM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

A continueing education designation would NEVER be mandatory. It's optional for people that want it. Just like in RE they have many designations and none of them are mandatory.

Assocications in general offer avenues to education to its members but ours doesnt have to. Other than listings of all the training that is out there for people seeking information.

I think industry promotion is KEY for any association.  A staging association should promote staging in general and not one designation. I think that a Directory on the association site for the public to find stagers would be great as well. Something everyone can join.

Then information on where to find insurance, trucks, inventory etc. Giving stats to its members on industry trends and peer support. I dont want "rules" or "censorship" or segregation. I have seen enough of that.

James what was the name of your website you bought for an association?  Also, I really want to make a go of this. I have been with WCR for many years and I love it and I think that an association should be formed.  The agents have an association and WCR has one so should stagers, It lends more credibility to the industry as a whole and what better way to show the RE industry we are serious.

Shell

Feb 25, 2007 04:25 AM
James Frazier
James Frazier Personal Development Coach - Rockford, IL
I own the ULR   NATIONALASSOCIATIONOFHOMESTAGERS.COM I would be willing to sell it to this group. You could have a US and Canada division, if you like, but I tried to avoid "International" due to its use by one of the staging training companies.
Feb 25, 2007 04:55 AM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

I am jsut bouning around some logo designs. "the secret" states to start visualizing so I am. Does anyone have logo design experience? or have any ideas?

 www.equitystagingpartners.com/logos.doc

 One of the other issues we will have is 1 MONEY- it costs money to get a website created etc. and who will serve on teh board? james you must have wanted this to reserve a name are you willing to help and serve on the board to get us up and going?

Shell

Feb 25, 2007 07:10 AM
Calie Waterhouse
Chandler, AZ
Community Builder

I'm sorry. I haven't kept up reading Shell's blog - OOPS!  Here are my thoughts ...

I like the idea of an association that brings us together - regardless of certification, titles, etc.

I like the idea of having some place to go for commaraderie and support.

I'm not thrilled with the idea of anything mandatory, but that's the entrepreneur in me.

I am always interested in continuing education that supports me in being a better business person.

I like the logos Shell has created, so far.

Shell - it looks like you've got a good ISP/website provider; we have a computer guru-turned stager on A/R as well - perhaps Cheryl Reynen would be able to assist?  What's the next step? Just let me know.

P.S.  Sheron THANK YOU, THANK YOU for all of your encouragement!  I have been so blessed!

Mar 01, 2007 09:34 AM
Anita Ericksen
Realty Showcasing Inc. - Edmonton, AB

To know where we want to go, let's see where we are:

Vision: To bring all stagers under one forum, regardless of affiliation

Mission: Provide a one-stop-shop for home stagers implementing information and support strageties  

Mandate: The forum should be committed to: support for home stagers in relation to business, education, networking, challenges/issues relating to the business and referrals.  Pulling all resources under one umbrella and creating new resources that presently do not exist.

Having an incredible website which encompasses tags such as: Who We Are; Education; Advocacy; Get Involved; Chat; Contact Us

The next step is to educate the public at large; a huge amount of advertising to promote staging is needed.  The public at large must be informed of what we can accomplish for them.  A portion of registration fees should go towards finding an effective marketing agency and producer.

As you can see, I am interesting in the creation of this forum and am willing to do what is required of me to make this happen.  Comments would be appreciated.  How far has this gone already?  I am in Canada, call 780-722-0874 and I will help in the process. 

 

Mar 13, 2007 03:53 AM