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Following up with your clients... how well do you do it?

By
Real Estate Sales Representative with Vision Realty Centers

Follow up

Most major presentations and meetings of any complexity will require follow-up work and responses. The quality of this work is just as important as the presentation, in reaching your final business objectives. It would be rather tragic to not achieve your goals because of inadequate follow up after exerting such an effort on the presentation itself. Below are a few of our key follow-up activities. As a team, we generally discuss these before a presentation.

Next day courtesies

Our plan was to have a key person call the managers who attended the presentation, and to also have our project manager call their project manager the next business day. These were to be short courtesy calls to thank them for their time and effort and respond to any immediate action items.

Follow up on action items

Upon our return, we emailed all attendees a copy of the action items. We also gathered our team and made sure that everyone understood the path forward and their role. We used our scheduling software to create a plan of the next phase and circulated it. We also promptly scheduled follow-up meetings with the client in line with the plan.

Update requirements

With projects of complexity and maturity, it isn't uncommon to exit meetings with several clarifications to requirements. We had several, and immediately used our change management process to formally capture them. This is important in maintaining control of the project, for scope management, and for contract management.

 

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Except gleaned from:

"Reprinted with permission from Dr. Alan Zimmerman's 'Tuesday Tip.' As a
best-selling author and Hall of Fame professional speaker, Dr. Zimmerman has worked with
more than a million people, helping them become more effective communicators on and off
the job.  To receive a FREE, subscription to his 'Tuesday Tip' articles, go to http://www.
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.  Or contact him at 20550 Lake Ridge Drive, Prior Lake, MN  55372."  

Posted by
J Manno
Summit Realty Group, Inc. - Newport Beach, CA

 

we use a very active program that keeps our clients updated every step of the way...

Mar 27, 2008 02:54 AM
Dwayne West
Atlanta Real Estate - Canton, GA
Canton Georgia Real Estate
These are some very good points you make here. This is the key to a thriving real estate business.
Mar 27, 2008 02:54 AM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor
Lu, good post. Since real estate sales are mostly relational (you could even argue 100%), you have to maintain contact with people.
Mar 27, 2008 03:00 AM
Social Media, Email Marketing & Search Engine Optimization Specialist
PCS Online Solutions - Del Mar, CA

Following up includes both good and bad. It's sometimes easy to share all the good news and to loose touch when bad things happen.

Happy Sailing ... _/) Paul -- www.eNewsletterSolutions.com 

Mar 27, 2008 03:07 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966
follow up is key and a great opportunity for people willing to do it.
Mar 27, 2008 03:13 AM
Chad McDowell
First Time Home Buyers, Pre-approvals, Fixed Rates - Bothell, WA
FHA and VA Mortgage Loans Snohomish County, WA
Great post.  Client follow up used to be one of my weakest points but now that I've made it a priority, I wish that I had always done it this way! 
Mar 27, 2008 03:26 AM
This Account No Longer Exists
Inactive Account - Woodstock, VA
Customer retention is one of the most valuable keys to success in any business
Mar 27, 2008 07:48 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

LU:

Connecting and speaking the language of each client we deal with is very important. When I can I love to do indepth research on potiental clients. When we meet I can talk to them in the language they understand.

Mar 27, 2008 03:12 PM