I just read a recent post here on A.R. that prompted me to write this.
Does it ever seem to any of you that EVERYONE and their mother is out to soak the home inspector? Surely it cant be just me. I am bombarded with phone calls and emails everyday from solicitors offering me everything from top placement on Google and Yahoo for 359.00 (which are all total scams) to offering me marketing cd's and tapes for 485.00. Where does it end? I have had actual Real Estate offices call me and act like they are all interested in me and my business only to find out they just want me to fork out 600.00 just to be on their list. (Keller Williams in particular). I have had people contact me telling me they will put together an email marketing plan for me at the mere price of 850.00.
Quite honestly I am afraid to answer my phone anymore. It is absolutely ridiculous. I actually did a search on Google just 15 minutes ago for "home inspector marketing" 853,000 hits came up!! WOW!! Even here on A.R. They are all over the place, just trying to squeeze every dollar out of our wallets. Calling themselves "coaches" or "Marketing strategists" guaranteeing to increase your business by a thousand percent for a thousand dollars. It amazes me how saturated this industry is with these kinds of people. It is sickening.
Now I am not saying that some of these programs don't work, I am sure some of them actually do, but good lord almighty, whatever happened to old school, balls to the wall self marketing?